To keep up with the constantly changing consumer buying habits, technological advances, and marketing strategies, eCommerce business owners must stay updated with the ever-evolving eCommerce marketing landscape.
Day by day, it’s becoming challenging for e-store owners to meet the growing consumer expectations and demands. On top of everything, the pandemic accelerated the adoption of online shopping as in the USA alone; people spent $374 billion to purchase physical stores from eCommerce websites.
It’s a good sign for the entire eCommerce industry. Still, to stay relevant and tap into the potential of the available opportunities, eCommerce business owners will need to up their game as soon as possible.
One way to boost the effectiveness of an eCommerce business and conversions is to stay updated with the current eCommerce marketing trends. With a proper understanding of the ongoing marketing trends, eCommerce business owners like you can create and launch more impactful marketing strategies and campaigns.
So, in this article, we will highlight the top eCommerce marketing trends of 2021 and how you can utilize them to boost your conversions.
1. Still Relevant in 2021: Content
Overall, people spend over 1/3rd of their days engaging with digital content on multiple devices. For businesses, this means they’ll have to continue paying attention and adding more resources to create valuable, engaging, and actionable content to engage and attract their target audience.
Content not only educates your audience and generates leads for your business, but it also makes up for an essential part of your SEO strategy, which brings the required organic traffic and growth for your business.
Bonus: The Ultimate Guide to Shopify SEO
As an eCommerce business, here are the different types of content you can add to your money pages:
- Interactive content like forms, quizzes, etc.
- Downloadables like Whitepapers, Ebooks, Case Studies
Blog posts and videos for purely educational purposes.
Pro Tip: Use the right blogging tools to make the most out of your time, efforts, and resources.
Ultra-Pro Tip: Use Dynamic Content for Ecommerce for better engagement and conversions
2. Social Shopping
Retailers and eCommerce businesses are now using social media platforms like Instagram, Facebook, and Pinterest to sell their products. It can be considered as social media marketing 2.0. Since most people use these platforms at least once a day, social shopping is the marketing gold for the eCommerce industry.
Social shopping is not only a boon for the eCommerce industry, but it also enhances your consumers’ shopping experience by making it easier for them to buy and share their shopping with their friends.
As a cherry on top, you, as an eCommerce business, can tap into the potential of networked shoppers using coupons and promotions.
So, if you haven’t yet listed your products on Instagram and Facebook, then this should be the first task on your to-do list.
3. Invest in Delivering Personalized Experiences
Almost 2/3rd of consumers think that brands must personalize their experiences, and not only that, but they also get annoyed with brands present them with irrelevant recommendations and content.
To deliver custom-tailored experiences to your customers, you first need to understand your customers by tracking and deriving individual and general customer data insights. The best place to start is by monitoring your website visitors using Google Analytics, HotJar, Google Webmaster, etc.
You can track if they are a new visitor or a returning customer, their browsing and purchasing history, etc., based on which you can personalize communications, recommendations, and whatnot.
A Few Effective Ways to Provide Personalized Experience to Your Shoppers:
- Personalized emails and email greetings
- Showing personalized recommendations based on their behavior with the use of machine learning and artificial intelligence
- Sending personalized birthday promotions and discounted offers
- Explore personalized video publishing
- Personalized best sellers recommendations based on the consumers’ geographic location, popularity, and recency
“When you do successfully deliver hyper-relevant, right-moment, right-channel content, you’re more likely to be the email they’ll click on, the website experience they’ll engage with, or the social post they’ll share.” – Michael Brenner.
4. Redefining Customer Service with Conversational Commerce
Ecommerce brands are now utilizing the potential of digital messaging platforms to connect with their customers, all thanks to the exploding popularity of platforms like Facebook Messenger, WhatsApp, Telegram, etc.
Using automated chatbots and live chats, eCommerce marketers make this conversational commerce a big part of their strategies. The main advantages of this marketing strategy are immediacy, hyper-personalization, and high responsiveness.
Almost 1/3rd of consumers determine the trustworthiness and credibility of a business based on their chat support.
So, if you want to boost your eCommerce conversions and improve your customer retention rate, conversational commerce is the way to go.
On a Closing Note,
After everything is said and done, these are trying times, and shoppers and consumers are highly dependent on your eCommerce business for all their daily needs. So, apart from paying attention to your conversions and marketing trends, make sure to increase the efficiency of your supply chain and order fulfillment processes for quick and hassle-free deliveries to your customers.
In the end, you can provide the most satisfaction and build customer loyalty by delivering their orders safely and on time.