Blueshift Engage 21 – Learn How Top Marketers are Delivering Exceptional Experiences and Driving Business Growth. For five days of live sessions, we’re bringing top-level markers together to discuss how they are implementing new, smarter marketing strategies to deliver connected, relevant, and engaging experiences. Virtual; May 3-7, 2021
DAY 1 // MONDAY, MAY 3RD
Experimentation and Engagement Strategies for the Modern Marketer
With a plethora of customer data being produced every day, the opportunity to experiment and engage customers continues to increase. Learn from cutting-edge marketers on what experiment and engagement strategies work to drive meaningful and sustainable growth.
SPEAKERS
Patrick Moran, Head of Consumer Marketing at Houzz
Joyce Poole, Sr. Director CRM at LendingTree
John Wall, Co-Host of Marketing Over Coffee
HOST
Marina Ben-Zvi, Dir. of Product Marketing at Blueshift
DAY 2 // TUESDAY, MAY 4TH
The Future of Customer Engagement
Connected technology continues to expand throughout all areas of our daily routines. As it expands, customers interact with brands more than ever before. Learn how you can be ready for the always-on consumer and make customers into brand advocates.
SPEAKER
Vijay Chittoor, Co-Founder & CEO at Blueshift
DAY 3 // WEDNESDAY, MAY 5TH
Stack and Strategies for Connecting the Entire Customer Experience
Customers interact with brands across various channels and expect them to reflect their previous interactions with every new touchpoint. Learn from leading marketing leaders how they’ve architected technology and strategies to ensure the customer experience is consistent and friction-free.
SPEAKERS
Kenny Kim, Chief Marketing Officer at Udacity
Neel Murthy, Head of Growth at Goldbelly
Mike Berry, Head of Marketing Technology at Stitch Fix
HOST
Josh Francia, Chief Growth Officer at Blueshift
DAY 4 // THURSDAY, MAY 6TH
Engaging Customers with Content
Over the last few years, the content format has expanded greatly from 2-hour full-length movies to 60-second TikTok videos. This begs the question, “What types of content should companies produce to keep customers engaged?” Join Brad Wilson and hear how HBO Max thinks about this and some recommendations on creating content that helps keep your customers continually engaged.
SPEAKER
Brad Wilson, EVP, Growth & Revenue, HBO Max
HOST
Vijay Chittoor, Co-Founder & CEO at Blueshift
DAY 5 // FRIDAY, MAY 7TH
Delivering Connected, Omnichannel Customer Experiences
Hear from four Blueshift technology partners as they share how their platforms work with Blueshift to help deliver connected, omnichannel experiences that drive continuous customer engagement.
FEATURING
Criteo // Pathwire
Inkit // Onesignal
HOST
Jason Shugars, Sr. Dir. of Global Partnerships at Blueshift
