In the online world, your ranking determines everything. The higher you show up on search engines like Google, the greater your brand visibility and the more traffic and leads you can expect. However, competition for rankings is brutal. It can seem quite overwhelming if you are a novice and new to SEO. Because of this, firms are employing professional SEO services that know how search engine algorithms work and use the best tools to help their clients climb rankings faster. This post explores some of the best tools your small business can use to conquer Google in 2022.
Google Analytics is an amazing tool available free of charge that helps firms track the return on investment of their marketing advertisements. It helps businesses discover patterns and trends on their website to help businesses make informed decisions. Using the tool, you can understand the user experience with your site and find out different metrics such as bounce rate, pages used per session, and session duration. In addition, you can see what content people like and which content pieces get no engagements. You can also use the tool to learn more about your target audience and see where they are coming from. This helps improve your site’s performance and stops customers from churning to other sites.
The data also comes in handy when designing social media campaigns on platforms such as Facebook and Instagram. This helps in creating a more effective marketing strategy.
Google Search Console
Google Search Console helps owners find issues about their websites so they can be fixed. While Google Analytics is focused on the user experience, Google Search Console is more focused on technical issues that could affect the site’s performance on search engines. It gives entrepreneurs insight into the keywords the site is currently indexed for. It also shows which page is getting ranked and which isn’t. Furthermore, businesses can explore how people interact with their results on Google. If all of this seems overwhelming, hiring experienced SEO experts who know how to use this tool is best.
Google Business Profile
Google My Business is a great choice for small businesses with low budgets who want to market their brand to their local audience.
By creating their Google My Business profile, local businesses can add information about their operation, such as their name, photos, contact information, and more. This helps your business get relevant attention and leads to them visiting your physical premises. However, it’s important to avoid mistakes associated with Google My Business listings as this can jeopardize their chance of landing a position in the Google 3 pack.
Google Keyword Planner
Google Keyword Planner is an awesome tool that helps businesses discover keywords they can use to optimize their websites. The tool also helps businesses understand the metrics behind these keywords and what they will cost if businesses decide to do PPC advertising. The tool helps to understand the keywords competitors are using. Try to find long tail keywords that relate to your target market as these have less competition and help you climb the rankings faster.
Google PageSpeed Insights
If your site takes more than a few seconds to load, your customers won’t even bother and exit your site. This is because the speed of your site is a big factor in the Google algorithm. Google PageSpeed Insights is a free tool that helps entrepreneurs measure the page speed of different web pages on your website and gives you suggestions to improve it. It’s simple to use and can give detailed factors that lower your page speed. To improve your page speed, you can optimize images and other media and use a content delivery network (CDN). In addition, you can hire professional SEO services to help make your site mobile responsive and fast.
Google Trends is an amazing tool that can revitalize your content strategy and help you get organic leads to your site. It can help businesses do keyword and product research. People can see what things people are searching for so that they can write content accordingly. In addition, the tool helps find trends based on different locations.