On-page SEO is a key initial step in increasing traffic and sales to your e-commerce website.
There are a plethora of how-to articles and tutorials on the internet that offer broad SEO guidance. Still, there are much fewer than explicitly targeting the needs of e-commerce business owners.
Today, we’d like to provide you with a fundamental overview of e-commerce on-site search engine optimization. It will be plenty to get you started, ensure that you send all of the appropriate signals to Google, and position you for SEO success.
What is Ecommerce SEO?
Ecommerce SEO is the practice of increasing the visibility of your online store in search engine results pages (SERPs). You want to rank as high as possible when people search for the things you sell to obtain more visitors.
Paid search can bring you traffic, but SEO is considerably less expensive. Plus, ad blockers and ad blindness might make sponsored search less effective, so you’ll want to optimize for search nonetheless.
For search and user experience, e-commerce SEO mainly entails improving your headlines, product descriptions, metadata, internal link structure, and navigational structure. In addition, each product you sell should have its own page tailored to attract search engine traffic.
Why Ecommerce SEO Matters
When a customer requires a product or service, what do they do? Many people use Google to find information. They’re looking for alternatives, advice, comparisons, and other data to assist them in making well-informed selections.
You lose essential access to qualified and interested e-commerce buyers if your website does not appear in the SERPs. Your products may have a presence on the internet, but are they easy to find?
This is where e-commerce SEO enters the picture. First, it allows you to contact your target audience without having to pay for advertisements. Then, once you’ve attracted visitors to your site, you can wow them with high-quality products, engaging text, and compelling calls to action.
You are doing your company a disservice if you optimize your website for humans. So the first step in recruiting new consumers is to get visitors to your website, which SEO for e-commerce addresses.
Best Practices for Ecommerce SEO Strategy
Let’s look at some of the top SEO strategies for e-commerce sites that aren’t doing so well. First, of course, you’ll need an e-commerce SEO plan if you want customers to find your products more easily, and crossing each thing off your list will make your strategy more effective.
Use the Right Keywords
Yes, keywords are still important. Of course, you don’t want to stuff these keywords into your product titles and descriptions, but they must appear somewhere in writing.
In your product headline, description, meta description, image alternative attributes, and sub-headlines, mention your primary keyword. In addition, keywords from the latent semantic index (LSI) should be sprinkled throughout. These are relevant keywords that Google uses to comprehend the context of your page.
Conduct Competitor Research
Suppose you’re not sure where, to begin with, on-site SEO for your e-commerce site, look to your competitors. Larger competitors, in particular, are likely to have already put in the effort to optimize their websites, and many of their secrets can be found on their own websites.
The thing you should concentrate on is keywords. So you’ll want to look at the keywords on their homepages and top product pages in particular.
Focus on Homepage SEO
The homepage is typically where most businesses focus their SEO budget and energy. While it is definitely one of the top pages of your website to optimize, it is by no means the only one you should focus on.
Simplify Your Site Architecture
Most firms spend the majority of their SEO spending and effort on the homepage. However, while it is undoubtedly one of the most important pages to optimize your website, it is far from the only one.
Remember that site architecture plays a vital role in search optimization when adding products and categories to your store. From your homepage through product categories to the products listed within them, you should have a clear navigation hierarchy.
A clean internal linking structure that is easy to follow — and not too deep — will help search engine bots discover your website’s pages and products.
Optimize Product Pages
Because product pages are the lifeblood of your company, you should devote a significant amount of time and effort to improving them. Unfortunately, many e-commerce business owners type a few lines describing each product and upload an image or video.
More information on your product pages is required so that Google can find them. Again, you can see the product “Abbott Test” as an example. Product pages have product images, names, components (quality and quantity), and at least 500-word text content with proper usage of related keywords.
Use Responsive Design
People nowadays conduct a lot of their shopping on their phones. A responsive design for your e-commerce site can improve the user experience and search results. Mobile-friendliness is a ranking indication in Google’s mobile-first index.
Reduce Page Load Speed
Both for desktop and mobile, page load speed is a ranking indication. Google will give you a higher ranking if your sites load quickly.
How can you reduce the time it takes for a page to load? First, concentrate on removing as many superfluous features as possible from your page. A large background image that is mostly obscured by a white body column, for example, may not be required. Second, remove any plugins or add-ons that don’t help the success of your e-commerce business.
Create Backlinks for Ecommerce SEO
Backlinks are another ranking factor that Google considers when deciding where your sites should appear in the SERPs. The more high-quality backlinks you have, the more authoritative your site becomes.
It doesn’t have to be difficult to build backlinks for e-commerce sites. One straightforward, white-hat technique to build links is to guest post on blogs relating to your niche. Then, send an email to the proprietors of the blogs you’re interested in, outlining three or more prospective guest post topics.