Today is assuredly the best day to start a healthcare app development company. Indeed, people are turning to technology to track and improve their well-being. Naturally, anyone would want a reliable and trusted solution to manage their health. For instance, it is no secret that doctors are already taking advantage of mobile technologies in their practice. User bases grow, and so does demand. There is even some indication that data from patients’ wearables will increasingly be used in the analysis. And what about the mental health space? There probably isn’t a person who hasn’t seen a YouTube commercial for one of those apps. Anyway, in 2017 the market size was estimated at 2.4 billion dollars. Guess what? In 2025, it is expected to grow almost fivefold in comparison. So, looking to get into the lucrative mHealth as they call it? Here are the cherry-picks among all the mobile health app advice for 2021.
Setting correct goals
Users are picky. They want all the features they can get, but do you have the time to deliver it all perfectly? Oftentimes, it just isn’t worth it to chase desires. On the other hand, what makes sense is to plan exactly what your app is. What problem does it solve at the core? What does it do best? What do the users need to expect from your app at the very least? This application you’re making – it’s made for people. Sometimes they can’t tell you what they want. Thus, it’s up to you to figure out what it is that they need. How do you do that?
Incorporating user feedback and doing it early
Healthcare apps are there to make our lives easier. So, say you have figured out the need you want to fulfill. How well does your app do that? Perhaps it’s an app that simplifies bureaucracy by sending medical reports online or even having direct contact with what a doctor sees. Things like analysis results may be combined with a medical record in an easy-to-view way to form a unified health overview. But, again, user experience is key here.
Iterating on successful features
It has now been established that you must have a core feature set that your app is great at. Yet, it is equally important to keep the future in mind. Even if the core user need stays the same, you must always find ways to deliver technology. Scalable development, based on iterations, will do you much good. Remember that design trends change, so do other apps on users’ phones. That influences their behavior, so one must adapt to retain them.
Another aspect of user retention is trust.
Establish trust and security
Most people wouldn’t want their private health stats to end up on the internet for everyone to see. Such information is highly personal and, in some cases, quite sensitive. Many social interactions would change if this data went public. Quite frankly, a lot of people would be in danger. This is not something your application needs to associate with. A mobile health app should retain all of the personal qualities of an honest doctor, in line with the Hippocratic Oath.
Furthermore, data privacy is taking center stage in the international legislative debate. Thus, it is important to keep up and stay within the law.
Work on accessibility early
Think about your audience
This is the health industry we’re talking about, after all. So it comes as no surprise that your app should be accessible and inclusive. Yet, many developers often leave that part for later stages of the project. As a result, user experience suffers massively. If your target audience consists of tech-savvy young people with no trouble using smartphones, then you are mostly in luck. But the reality is that many people who need extra medical care may come from different social groups and have various backgrounds with device use. A good app keeps that in mind.
Pick the right platform and design.
Accessibility touches almost every stage of development and has many levels. Think about what platform your app will use. Is there going to be a desktop/web version? Will your app allow for design modifications, such as font size, color palette, button size? Do you plan to have a text-to-speech feature? All these details may influence your app’s structure or design philosophy, so it is good to have it in mind in the early stages.
After all, your app must reflect its functions in the clearest way possible.
Don’t underestimate the design.
People won’t hesitate to delete your app if it’s a pain to use. Accessibility aside, is it usable? People expect a certain level of performance from apps nowadays. Apple even provides its developers with detailed guidelines and design resources to help make the best application for their platform.
Ask yourself, are you effectively utilizing color theory? Does all your content fit on the screen? This advice is especially crucial for healthcare apps since they tend to operate a lot of information. Hence, the more intuitive and easy it is to tap into all that wealth of data, the better your app will do on the market. Organize your dizzying spaces, and users won’t ditch them after opening just once.
In 2021, there is no reason not to leverage the power of society in your app. People are social creatures, after all. Thus, it might be helpful to think of ways you can form a community with your app. For example, an app could benefit from patients interacting directly or using convenient social media integration. Furthermore, it pays not only to integrate with the community but with the services too. For example, perhaps your app would benefit from an opportunity to order prescriptions in this pandemic.
The mobile healthcare segment is well on its way to amassing a following and capitalization with it. Set the right goals based on your users’ needs, incorporate their feedback, make them trust you, and above all else, make the app convenient and easy to use. These steps should set you up for success in mHealth development.