Facebook today is the biggest and the most popular social media platform that human beings are aware of. No matter where you visit this world, you won’t find any person without a Facebook account. Businesses in any industry will now dominate on Facebook, even in fields that aren’t as exciting from a customer’s standpoint.
Since any other small, medium, and the large company uses Facebook to promote themselves, it opens doors for the largest law firms and lawyers. It serves as a central marketing hub and a fantastic way to communicate with your audience while still promoting your brand. Not only that, but if you don’t, your rivals will, and you wouldn’t want to be left behind.
So, let’s check out some of the top Facebook automation tools to increase website traffic and customer engagement for a law firm.
1. EdgeRank Checker
EdgeRank Checker, which is owned by Social Bakers, one of the best and most popular social media research sites, provides a comprehensive summary and analysis of a Facebook profile, as well as some pretty cool charts and graphs for their free score and some additional superior features such as page recommendations and critical metrics for their plans that are paid. The tool can be used for free for the first two weeks, after which you would be required to pay for subscriptions.
This Facebook dashboard gives you a quick overview of your page’s activity and allows you to schedule updates and campaigns directly from the dashboard. Campaigns related to anything you’ll ever need can be found here. Let us have a look at the list:
- Personality Test
- Fan Vote
- Instant Win
- Photo Contest
You can provide campaign details as a page section and support your campaign with a link to your page. You will increase the number of participants by upgrading to a paid plan since there are several restrictions on the free plan.
3. Facebook Page Barometer
Using the Facebook Page Barometer will be the best idea for you if you want to learn about the health of your page or compare it to pages of similar size and scale. Agora Pulse’s tool provides statistics on scope, interaction, reviews, virality, and more, and it compares the performance to those of similar-sized websites. The following are the benchmark breakdowns that can be displayed regardless of the page size:
- Under 1,000
- Between 1,000 and 10,000
- Between 10,000 and 50,000
- Between 50,000 and 100,000
- More than 100,000
ShortStack is a robust Facebook campaign tool that makes it simple to add any campaign to your page from a staggering number of choices. ShortStack provides templates to use as a starting point, or you can create your campaign using an intuitive visual editor. ShortStack allows you to launch a campaign in minutes. You’ll need to switch to a paid plan if you want more advanced campaign options and get rid of the ShortStack branding tag.
Likealyzer, a tool similar to Conversation Score, evaluates Facebook pages and provides an average score and feedback for how to improve. Enter a Facebook page URL (no Facebook authorization required), and Likealyzer will return blocks of easy-to-read data and advice on your page’s health. It also doesn’t cost anything.
6. Wolfram Alpha Personal Analytics
This simple tool may be useful, or at the very least amusing, for personal brands and profile pages. Person Facebook profiles are searched by the Wolfram Alpha knowledge engine, which returns a wealth of information about you and your contacts.
- Types of Facebook activity: links, photos, statuses
- Weekly post-distribution
- Post statistics
- Post lengths
- Word frequency and word cloud
- Most-liked Posts
A few of the fascinating friend insights include:
- Ages, plus oldest and youngest friends
- Network map
- Relationship status pie charts
- Gender division
- Friend locations and local times
7. FanPage Karma
FanPage Karma is another Facebook analytics tool that provides a summary and score for your page. Best of all, if you need analysis on one tab, you can get super comprehensive. You can unlock a complete report from Fanpage Karma once, and it includes information about the page’s content, timing, influencers, fan interaction, tagging, benchmarking, and more. It is also available for no extra cost.
Well, I hope you are familiar with the best Facebook tools now. These tools are handy and efficient to gain your page on Facebook more attention. Your law firm can extensively expand, grow and earn more revenue if you make sure to follow the basics and get hold of these tools to be used. Once you are all equipped, you are all set to take your law business firm to another level. You can also check out some more information about the Facebook Social Toolkit.
Jais Frank is a freelance content writer and enthusiastic blogger. He is the co-founder of Essay Writing Guides and Gossipment. He contributes to many authority blogs such as The Parents Magazine and Dream and Travel.