Best Apps for Digital Marketing in 2021
- Digital Marketing

Best Apps for Digital Marketing in 2021

Marketing applications are a quick, easy, and stress-free method to get things done. With so many technological advancements, marketing is becoming easier by the day. These applications now make the difference between success and failure for both large and small enterprises.

Technology nowadays is only as good as its applications. Some applications are industry-specific, but if you’re employing technology in any way, there are a few essential ones in which most firms should invest for the best results. This year, every organization should evaluate the most popular business and marketing applications to discover their potential.

  1. Hootsuite

Imagine being able to eye on all of your social media interactions and search engine traffic from a single dashboard. Hootsuite is a tool that allows company owners to watch brand mentions, plan social media posts, analyze website traffic, and much more, all from one place. A social media management application lets you schedule updates on Twitter, Facebook, Instagram, LinkedIn, and YouTube. While it is more expensive than Buffer, it allows you to plan at every stage of the strategy. Users may manage up to three social accounts and schedule up to 30 posts at a time using Hootsuite’s free plan. Payment options start at $25 per month and provide you access to more features like adding team members, scheduling more articles, and managing multiple accounts.

  1. Canva

Canva is a simple software full of templates for generating visual material on your own with minimum stress if you’re searching for methods to save money on your graphic design tasks. It’s free, with premium upgrades available, and it even features a stock picture buying function and photo editing capabilities. Canva’s new app delivers all of the web’s capabilities to your phone or tablet, making it easy to produce professional photos for social media. To build bespoke pictures to distribute, use pre-built templates and drag components into position. Then, you can post them immediately to social media with a few touches on your phone screen, thanks to Canva’s integrated social sharing. Canva is a great free application if you need a simple image editor. More features are available starting at $10/month for Pro and Enterprise subscriptions.

  1. Mailchimp

The Mailchimp system is used by small businesses worldwide to automate their email marketing campaigns and keep their consumers informed. Mailchimp also includes managing email campaigns, such as scheduled delivery, email list segmentation, and more. The software also interacts seamlessly with most eCommerce platforms, making it perfect for small enterprises on a tight budget.

  1. PixxFly

With a few clicks, you can manage content distribution, syndication, and multichannel marketing with this simple outbound marketing tool. PixxFly can also follow your public social media postings and content published, providing detailed statistics to help you measure your success over time.

  1. Buffer

One of the most well-known social scheduling applications is Buffer. Its major purpose is to automate updates to numerous Twitter, Facebook, Linked In, Instagram, and Pinterest accounts. Follow-up with statistics on how each post performed is also possible with the app. The most recent iOS app version now supports sharing and scheduling from other popular programs like Safari. Buffer has a free plan and four paid plans: Pro ($15/month), Small Business ($99/month), Medium Business ($199/month), and Large Business ($399/month).

  1. Later

The Later app, which was previously known as Latergramme, allows you to plan and publish Instagram posts at your leisure. The inability to publish at a later time is one of the most irritating aspects of Instagram. Later solves this problem by allowing you to post at a later time (hence the name). Another useful feature is the ability to manage numerous Instagram profiles from a single location. Images may be sourced from a library or even Dropbox and Google. With statistics on user activity and hashtags, analytics is straightforward. The Later app is free with limited functionality, while premium options start at $9 per month for a single account and go up to $49 per month for multiple users.

  1. Mention

Do you want to know what others are saying about you on the internet? Then, the mention is on your side. Mention is a social media, blog, and news monitoring tool that will provide you with up-to-date information on who and what is being said online about you, your business, and anything else you want to know. In addition, you may connect your social media accounts for quicker access and produce personalized statistics relevant to your business. A free plan would generally be sufficient for smaller enterprises, but there are also excellent alternatives ranging from $25 per month to $600 per month for major corporations.

  1. Plai

One of the most frustrating aspects of marketing is logging in to various websites to keep track of your data. Plai (pronounced “play”) is a new software that integrates Google Ads, Google Analytics, and YouTube analytics data. It provides a fluid visual experience that allows you to track your marketing outcomes daily. The app also includes keyword analysis and material that is currently popular. You may access popular material in your niche, uncover suitable keywords, and understand the newest marketing tactics before developing a marketing campaign or simply a social post. Simple marketing software is a wonderful method to familiarise yourself with your company’s marketing data.

  1. Over

Working on a PC and then exporting to a mobile device is commonly used to create mobile content. Over, on the other hand, frees you from the constraints of desktop image editing tools. Over provides a plethora of fantastic graphics layouts. To make your social media postings stand out, experiment with filters, images, and typefaces. You can quickly create personalized social media material by adding your logos, fonts, and color palettes. They also include a video, graphic, and typeface library and complete access to stock photos from Unsplash, Pixabay, and Google Images. Over has a free version with several useful features. If you wish to use the full version, it will cost you $9.99 per month or $69.99 per year if you pay yearly.

  1. Google Analytics

If you aren’t tracking your outcomes, digital marketing is useless. However, you can enhance your results by knowing who is clicking on your material, how long they remain, and where they leave. The good news is that you can see all of your website Analytics properties from your phone using the official Google Analytics mobile app. In addition, you can keep track of your company data even on the road with the app. This free software provides detailed reporting and insights on your websites, target audiences, and digital marketing campaigns.


All of these marketing applications will be able to let you operate your business straight from your phone, whether traveling or away from the workplace. While on the road, you may develop, track, audit, and communicate with your consumers. The best part is that many of them are free or extremely inexpensive to use. As technology advances, there are several advantages to using these new mobile technologies in your organization.


 Author Bio: Abhyank Srinet is a passionate digital entrepreneur who holds a Masters in Management degree from ESCP Europe. He started his first company while still studying at ESCP and scaled it up by 400% in just 2 years.

Being a B-School Alumni, he recognized the need for a one-stop solution for B-School to get in touch with schools and resolve their application queries. This prompted him to create MiM-Essay, a one-of-a-kind portal with cutting-edge profile evaluation and school selection algorithms, along with several avenues to stay informed about the latest B-School Updates.

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