Digital media has grown its influence hugely in recent years with marketers focusing their efforts on digital platforms and offline advertising becoming digitalized.
Digital signages and social media platforms have been to key marketing channels for the brands and marketers as these channels provide maximum reach and user engagement.
Social media and digital signages can be combined to create a campaign that can bring amazing returns for your marketing.
So, let’s understand what is it & how it benefits your brand.
What is Social Media On Digital Signage?
Social media platforms have seen a lot of growth in recent years with billions of users actively using social media daily for leisure, shopping, information, and much more.
Whereas digital signages have also evolved in recent times to become more interactive, engaging, and entertaining for the consumers.
So, displaying social media content and signals on digital signages as a marketing campaign i.e. integration of social media with offline digital advertising is called Social media on digital signage.
Benefits Of Social Media On Digital Signage
Enhance Brand Exposure
Displaying social media profiles and your social media activities on digital signages can enhance your brand visibility greatly. You might have social sharing icons on your website but you know those haven’t been the best performers lately.
So, social media signage is known to grab consumers’ attention thus displaying social profiles can help in increasing your brand reach in an offline environment.
This will attract users to your social profiles leading to increasing following on the social platforms. It will liven up your social profiles with enhanced possibilities for social user engagement.
Amplify Engagement & Interaction
Digital signages are anyway known to be an attention-grabbing and engaging marketing channel and so are the social media platforms. People tend to spend hours daily on social media engaging actively.
When integrated with social media, digital signages can become even more powerful to engage the users with your campaign. Social media digital signages can be installed in locations where users have ample time on their hands to spend or they are idle for quite some time like train stations, bus stations, lobbies, waiting areas, lounges, etc.
Since the users are looking for an opportunity to entertain & engage themselves. So, displaying engaging social media content and encouraging users to interact with the brand can help to amplify the brand-user interaction and engagement.
Leverage User-Generated Content
First of all, user-generated content is known to be the most powerful and authentic form of content in this digital marketing age as it is highly trustworthy and reliable.
So, you can leverage social media and digital signages perfectly through gamification strategies and hashtag campaigns to encourage users to participate in the marketing campaign and contribute their content.
Giving an opportunity to the users through contests, hashtags, leaderboards, rewards, games, etc. through interactive signages can help you boost your campaigns to next-level with users driving the campaign.
In the end, you will get a successful marketing campaign and a lot of user-generated content that you can leverage in your future marketing campaigns.
Easy, Quick, & Dynamic Campaigns
Digital signages are usually spread throughout different locations that are far from each other but the control is centralized and it can be managed easily and quickly.
You can make dynamic campaigns with social media on digital signages where you can remove the non-performing elements in real-time based on the analytics that will help you create a more targeted and effective digital signage campaign.
And social media is a hub of content and creativity so you can change your campaign instantly with access to a diverse hub of opportunities with minimal time and effort investments.
The Fruits Of Visual Marketing
Visual marketing is gaining more importance every day and social media platforms like Instagram, Pinterest, YouTube, etc. are becoming popular as they are visual-heavy platforms.
Digital signages give the perfect opportunity to bring these enticing images and videos from these platforms to the signages to attract, engage, and convert users.
Visual marketing is so crucial as visuals are processed faster than text, they have a better recall value, more expressive & appealing, better messaging & promotions, higher entertainment value, etc.
Even 80% of marketers use visual assets in their social media marketing activities and digital signage can take visual marketing to next-level with personal user engagement & interaction possibilities.
Social media and digital signages are two different marketing channels with different attributes but the benefits they can generate for a brand are somewhat similar so integrating them can unlock huge potential for growth.
You can leverage solutions like UGC platforms, VR integrations, experiential marketing, etc. to make it more engaging and entertaining for the users. The combination is a great one and you just need to start leveraging it as soon as possible.