B2B Marketing Exchange – Account-based marketing (ABM) has evolved from a buzzword to a business imperative. That is why the producers of #B2BMX, one of the industry’s top events of the year, are hosting a new online experience designed to provide a playbook for standing out with key accounts across all channels. Whether you’re new to ABM or are an experienced practitioner looking to finetune your strategy, this event will provide hot takes, tips, and case study examples from some of the industry’s top thought leaders and practitioners. Virtual; Jun 7-10, 2021
- 6 TRACKS Bringing focus to the unique nuances of ABM. Our content tracks cover everything from content strategy to campaign measurement — all through a highly targeted lens.
- 50+ SESSIONS With a combination of strategic, conceptual sessions, and highly tactical case studies. We’re also bringing back our crowd-pleasing workshops, roundtables, and certifications.
- 1,700 REGISTRANTS Bringing together B2B marketing and sales professionals from all around the world. Connect with practitioners and C-level execs across functions to expand your knowledge and community.
Our AI-powered virtual platform taps into your specific interests to match you with the right sessions, sponsors, speakers, and peers!
Whether you’re participating in a topical roundtable, speaker meet-and-greet, or connecting 1:1 with an attendee, our turnkey platform makes it easy for you to network with your fellow attendees.
We will again tap into our digital roots, building upon nearly a decade of immersive, engaging, and educational live and digital events to create an online experience that delivers the best of all worlds. #B2BMX: Next-Level ABM will feature top-notch content presented by leading industry experts; access to world-class solution providers; 1:1 networking opportunities; hands-on deep-dive educational sessions; and much more.