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B2B E-Commerce Platform for Omni Channel Sales

Tips To Create B2B E-Commerce Platform For Omni channel Sales

Gone are the days when B2B buyers would happily settle down with fragmented digital experiences. In the current times when things are rapidly changing, B2B buyers anticipate an omni-channel experience where viewing product details, analysing activities, and easy return and exchange policies across all channels.

Such anticipations of B2B buyers have legitimate reasonings. An empirical study suggests that buyers who are exposed to omni-channel strategies are far more likely to remain loyal and proactive as compared to their counterparts. Due to the superb omni-channel capabilities of suppliers, buyers are ready to do re-purchases from the same supplier over and over again.

Below mentioned are a few fundamental tips to create B2B E-Commerce platform for omni channel sales. Read further.

#1 Have a cross –channel strategy in place

E-Commerce experts reckon that all companies must create and maintain a distinct omni-channel strategy in place, and in order to have those strategies working effectively, you will need all the departments of your company working together.

Irrefutably the goals and objectives of omni-channel strategies should be clearly communicated and comprehended by all stakeholders of the company. It is advisable to take it slowly and steadily in the beginning. Don’t get too over excited and start implementing all strategies at the same time. Be patient and wise.

#2 Learn from case studies

Generally speaking, the concept of omni channel sales is fairly new, but there are already a few established companies implementing omni-channel sales in their strategies. Make sure you study these companies and their practices thoroughly.

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Companies such as Disney, Virgin Atlantic, Bank of America, Starbucks and Oasis are doing a fabulous job in making the lives of their customers as easy as possible with the help of their omni-channels.

#3 Creating a hassle-free experience

Merchants all over the world are trying to create a stress-free customer experience by keeping their omni-channel in its core. With the objective to manage complexities of their supply chain, e-commerce platforms such as Magento with the help of Magento multi vendor extensions create an impressively personalized user experience suitable to meet specific business needs.

Employing the right e-commerce platform for building a strong omni-channel experience is profoundly significant. If you haven’t already explored these e-commerce platforms, do it now in order to create a stress-free and cohesive experience with your buyers.

#4 Should deliver on time

Vendors demand transparency in their dealings, and by employing an omni-channel solution, all businesses can easily offer visibility to all their vendors across all channels. Decision-making on aspects such as pricing, sales and inventory management will become easier and quicker.

#5 Providing mobile experience

In today’s age, it is vital to provide buyers with the option to buy through their mobile phones. The worth of mobiles has never been higher, with around 40 per cent of B2B buyers using a mobile phone for their buying requirements. Ensure that you consider responsivity for design and functionality. It is unfortunate to see businesses perish as they fail to consider key aspects such as product search on mobile. While creating a B2B e-commerce platform for omni-channel sales, ensure that you provide an error-free mobile experience to your buyers.

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In conclusion

Don’t confuse omni-channels to be a wavering trend, it is not. On the contrary, it is a buyer’s demand from all over the world. Surveys have found that around 80 per cent of B2B buyers would buy again from that supplier who has cohesive omni-channel capabilities. Hence, adopt this trend and create a B2B e-commerce platform for omni channel sales.


Isha Singh is trying to take advantage of the technical knowledge she has to help people gain a foothold in the digitized world. Read her sharing her views on marketing services, e-commerce platforms and web & application development.

B2B E-Commerce Platform for Omni Channel Sales


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