From opening a marketing campaign in the form of an email to visiting the website of a favorite shop, reading the news of favorite brand on Google to swiping a loyalty card in-store-AI has sneaked into the lives of consumers.
Most of the time customers do not even realize how they are using the best of technology available in the market in the market.
The reason Artificial Intelligence easily disguise itself in the “obvious” human activity and manage to provide relevant information to retailers about the customers is that of the advancements in cognitive abilities of the AI technology.
Mobile App Development Companies make it easier for retailers to manage their customers on online platforms, while also providing business-critical information.
Retail brands have successfully managed to adopt AI and machine learning to interpret data and generate information out of it to cater to the individual customer.
Artificial Intelligence and Mobile Technology Enabling Retailers
This capability of AI-powered Mobile Apps helps retailers personalize the services for the customers, ultimately making customers more comfortable with products, leading to increased conversion to sales.
Reputed retail brands such as Marks and Spencer, JD.com, and Holiday Extras are using AI in rampant to understand their customers’ preferences and behavior.
Even startups are now associating with IT companies to develop AI-based Mobile Apps, however, the problem is they need to filter out a reliable mobile app development company from the crowd.
Here’s how retailers are relying on AI to take a deep dive into the digital world.
Moving into Data Analysis
If 50 years a back, a brick-and-mortar shop had to recognize the preferences of its customers to manage the stock, it had to interact with a large pool of customers every day. Out of that interaction, it had to make assumptions and finally order the stock.
Today, where technology provides the ability to the retailers to record every move of the customers on the Internet, AI and machine learning generate information and also draw a conclusion of out the information.
The benefit: smart decision-making capabilities.
According to Chief Technology Officer, MMO Paul Clarke, chief technology officer (CTO) at Ocado Technology, an education AI based online gaming company, asserts that AI technology can enhance the decision-making capabilities of retailers, and also enable them to make “smarter use of scarce resources”.
Now that it has been a long time since eCommerce boom and industry is already witnessing another revolution in terms of mobile apps, online businesses have accumulated enough data to identify their business challenges and growth prospects. However, it is important that the mobile app development company has precisely developed the app to capture the relevant data effectively.
At this point in time, retailers need to become data-savvy and move into data analysis to generate insight and make smart decisions.
Understand and Engage Customers
A large number of retailers have been trying to disrupt the way customers are being dealt with in the retail industry. For this, it is essential to first know their customers and then accordingly engage them with personalized services.
Many retailers have achieved to categorize their customers in an individualistic way to better understand their preferences. This helps them in creating marketing campaigns that have a high conversion rate. Here are few metrics on retailers categorize their customers:
- Socio-economic background
But the problem is people generally do not shop according to their background or demographic.
There have been instances where people from lower socio-economic background have higher spending habit as compared to the people from a higher socio-economic background.
Using machine learning and artificial intelligence, customer behavior and their shopping pattern can be identified, which could help retailers provide relevant information
The challenge: now that customers have amazing shopping experience with digitally native businesses such as Amazon, Ocado, and others, they are not ready to settle for less from anybody.
The result is retailers across the country have no choice but to lead ahead in the adoption of AI curve.
Adapt to Digital
Since almost all the top-notch retail firms are already serving customers online, they are clearly aware of the Artificial Intelligence and its capability in retail. The thing they have to do is to just make more room for the AI in their business and apply its capabilities judiciously.
The time has come for the tradition brick-and-mortar retailers to learn from their digital retailers to adopt new technology in their businesses and provide a better experience to their customers.
In the split between traditional retailers and digital-first retailers, customers play an important role, as most of the customers are turning to digital retailers, it will force the traditional retailers to explore the digital world and adopt the latest technology.
Meanwhile, digital firms are already reaping the benefits of:
- Mobile App: To provide a unique experience to their customers, retailers are heavily relying on mobile apps, so that their customers can connect with them anytime, anywhere. Meanwhile, retailers can use the data to understand their customer behavior, provided they connect with professional mobile app development company for developing their retail app that can efficiently capture data.
- Augmented Reality: Like Smart Mirrors the technology based on AI and AR, helps to scan cloth tags, allow shoppers to alert sales assistants, demonstrates what clothing appears in different light settings through using augmented reality, and provide user-specific suggestions.
- Data Analytics: With advanced data analytics tools, digital retailers can analyze the data to generate insight and learn more about their customers’ preferences and behavior
- Artificial Intelligence: AI is capable of producing accurate information that can bring numerous benefits to online retailers. Here’s a small list:
- Recognize what users need and provide them coupons for that particular product.
- Enhance customer experience by providing exactly what they want
- Provide real-time status of the inventory, so that retailers can optimize their stock and predict inventory turnover and revenue
The Final Say: Recapturing the Benefits of AI and Mobile Technology in Retail
Using mobile technology and artificial intelligence, retailers can not only understand their customers but also provide them unique experience along with managing business-critical workloads. Also, this is the best time to adopt these advanced technologies in retail business because a modern digital audience is tech-savvy.
Siya Carla is Solution Consultant at Finoit Technologies, a leading custom software development company which turns ideas into reality by providing unique web design and mobile app development services. By creating intuitive, user-friendly, and interactive apps for more than 450 customers throughout the globe, we enjoy a great reputation as a customer-friendly mobile app development company in the market.