The popularity of Magento can be established by the fact that almost one-third of all eCommerce sites are powered by Magento, and more than 250,000 global merchants are using this platform to grow their online business. In addition to this, Magento has approximately 1,150 partners; 5,900 contributors; and 8,000 certified developers.
After empowering thousands of brands, Magento 1 will be ending by June 2020. Replatforming or migration to Magento 2 will open new avenues for business growth. With striking features, Magento 2 lets you deliver compelling shopping experiences, accelerate conversions, boost operational efficiency, and achieve the best performance.
Magento 2 Features:
Magento 2 comes with new back-end efficiencies, functionalities, features, and bug fixes to help store owners strengthen their online presence and deliver a pleasant omnichannel shopping experience to customers.
Let’s take a look at Magento 2 features.
Customers expect to load the web page in 2 seconds or less and tend to abandon the website if it takes more than 3 seconds to load. Magento 2 runs 20% faster than Magento 1. The re-indexing and caching speed of Magento 2 is also much faster.
Better User Interface with Improved Checkout Process
Magento 2 comes with a new and intuitive interface that offers an incredible experience to customers. Customers have to take 4-5 steps to complete the order in Magento 1 Checkout whereas, in Magento 2 Checkout, the order can be completed in just 2 steps. Moreover, Guest Checkout in Magento 2 is 38% faster than the Magento 1 Checkout.
Flexibility & Customization
With brilliant customization options in Magento 2, you can design your online eCommerce store exactly how your customers want to see it. You can also enhance the functionality of the site by implementing Magento extensions. Magento 2 also allows for a faster-to-market time.
Improved Business Efficiency
One of the amazing features of Magento Commerce is Page Builder that enables non-technical users to manage content and launch updates with its drag-and-drop capabilities. In addition, Magento 2 provides business agility, increases site traffic and average order value, and improves conversion rates.
Email Marketing Automation
It’s easy to manage and automate multiple promotional campaigns leveraging the Content Staging feature of Magento 2. You can also preview and schedule content updates for greater efficiency. Moreover, you can send highly personalized and segmented emails to your customers.
The Bottom Line
Magento 2 has a lot more in its store for eCommerce merchants. This version of Magento empowers businesses, retailers, and brands across B2B and B2C industries to deliver omnichannel and engaging shopping experiences in a cost-effective manner.
You can get the best out of your eCommerce website by availing Magento 1 to Magento 2 migration services from an experienced Magento partner.
Author Bio –
Seema Sharma is an experienced Technical Writer and Content Marketer at Ranosys Technologies, a Magento development company headquartered in Singapore. With a deep passion for Digital Transformation, eCommerce, and Mobile App Development, she loves writing blogs on these technologies. She is an ardent reader and when not at work, you can find her reading inspirational books.