Graphic design needs creativity to be effective. It uses visual communication to solve problems and convey ideas through fonts, images, colors, and form. There are many ways to express ideas, and hence in the field, there are now areas of specialization that designers focus on.
These days we rely a lot on visual communications. In the field of marketing, design plays a very major role in branding. Good designs are known to win big markets, and these have to be simple to have longevity. Designers have to acquire a skill set to work for a marketing or advertising company. They have to constantly add more specializations and skills as the industry is always changing. Graphic design is often used in the following ways:
Creation of Visual Identity
This is probably the essential thing for any business. Without an identity, you are no one. Designers are taught to study the market well and check all the competitors before coming up with design ideas. The identity has to have the distinction and also evoke trust in the market. The tone and essence of your business are communicated through your brand identity, so it has to reflect the true personality of your trade and the organization. The use of images, shapes, and colors allows a designer to communicate the business message easily visually. Goods designers develop style guides for use across various media. Some have ample experience and create elements that are appropriate across all visual media. They possess the excellent conceptual and creative talent and research the organizations, current trends, and competitors.
Users interact with a device or an application through an interface. They click on buttons, check the menus, and so forth. These are all designed by a graphic designer who ensures that the interface is easy to use and that users return to the website or app. For this reason, it has to be very engaging. Desktop apps, mobile apps, WordPress theme designs, web apps, and games all have a user interface. User interface designers work with user interface developers who write the code for it.
The target market is sometimes very huge, and a company needs effective visual communications to win a market share. For new companies, it costs a lot to compete with their rivals. So is the case with market leaders. They invest a hefty amount of money in marketing and advertising campaigns. The graphic designers have to develop novel ideas and practical designs that can tap into the prospects’ decision-making processes. To make engaging designs, they have to keep in mind the wants, needs, awareness, and satisfaction associated with a given product, service, or brand. This helps bring the prospects closer to the brand. Today the designers have to create novel works for both the print media and the internet. Since more people are shopping online, they have to create digital assets for their clients. For marketing and advertising, infographics, postcards, flyers, magazine and newspaper ads, posters, banners and billboards, print and digital brochures, websites, blogs, etc., are designed.
Packaging designers create artwork for boxes, bags, bottles, cans, and containers. Design for the packaging has to be very exceptional as a lot of sales depend on it. Companies hire the best designers to do the job right. Designers develop new concepts and then build a mockup first. They have to be well familiar with the print processes and be an expert at industrial design. They also have to focus on competitors and the changing tastes of the consumers.
Publications tell your business stories through mass distribution. They used to be a print medium, and now with the advent of the internet, they are digital. These include books, newspapers, magazines, and catalogs. Graphic designers design the layout of publications and select the type of fonts to use. They create artwork that includes photos, illustrations, and graphics.
Motion Graphic Design
This includes anything with a motion such as animation, audio, typography, imagery, video, and special effects used on the web, TV, and film. With enhanced storage space and improved download speeds of the internet, videos have gained more popularity. Every website now uses videos to convey its trade stories. Video content is currently ruling the internet as more users prefer to watch videos instead of reading the text. Graphic designers create title sequences and credits, websites, apps, video games, banners and gifs, advertisements, animated logos, trailers, presentations, promotions, and tutorials. Designers use a storyboard and then use animation software to create their works.
Environmental Graphic Design
Graphic designers connect people to places and improve their overall experience. They make a given space more outstanding and help with navigation. Without their works, we can be lost in large buildings and campuses. They help save our time and keep us safe in unfamiliar places. They also help make our trips more interesting. Graphic designers create the signage we see in the malls and medical buildings. They also make murals, city signage, interiors of retail shops and design the spaces for events and conferences. For a more engaging experience, businesses are using interactive displays. People prefer to use digital displays to find where they are and discover more about the establishment they are visiting.
Art and Illustrations
Graphic art and illustrations can be seen on t-shirts every day. The prints on the fabrics we wear and the prints on all home textiles are created by graphic designers. Book covers, picture books, and comic books are the works of graphic arts and illustration designers.
These days, all businesses have some graphic design needs or the other. Outsourcing the work to an experienced and talented agency is always more beneficial. They hire talented designers who have formal education in graphic design and know all about the various trades.
Author Bio: Gary Brandon is a digital marketing professional, and currently, he is working as a graphic designer for ENET Technologies. He currently resides in Houston, Texas, and enjoys writing informative blog posts on SEO, Social media, Content marketing, and anything related to digital marketing.