Airdrop Marketing: A Web3 Strategy For Success

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Airdrop Marketing: A Web3 Strategy For Success

What Is Airdrop Marketing?

Why Do Airdrops Work?

Airdrop Marketing is the exclusive release of a limited number of coins or tokens to wallet addresses. These tokens represent new virtual currencies and are sent to the wallets of active blockchain community members, either in return for a small service – such as a retweet of a re-post sent by the company issuing this new currency or for free. Ultimately, Airdrop Marketing aims to promote awareness and circulate the new token or coin.

Airdrop Campaign Types

The Standard Airdrop

A Standard Airdrop Marketing Campaign allows for a specific amount of tokens/coins into the ‘crypto storage app.’ This campaign aims to incentivize more participants to take on the token. At this stage, simple tasks will be introduced to the participants – such as newsletter signups, providing a crypto wallet address, and opening an account with the project.

The Free Drop

The Free Drop is how it sounds; you will Airdrop your token/coin for free. However, you do not do this to anyone; you must be strategic with this campaign. Look for active people in the space, with a following or not. Users with a presence in the space, specifically those who are active in projects similar to yours, will yield much better results than a spray-and-pray method. Anyone who receives a free token in their wallet may be interested enough to check out the project at least, especially if the token has any worth.

The Bounty Airdrop

A Bounty Airdrop Marketing Campaign is the next step in promoting a project. This campaign allows the distribution of Airdrops to users who will market the token/coin. At this level, the promotions can take place across different social media platforms, such as Reddit, Facebook, and Twitter – in terms of joining discussion forums, posting on the platforms, and so on.

The Exclusive Airdrop

This Airdrop Marketing Campaign is Loyalty Exclusive – it is available for the loyal participants/users of a particular project. Therefore, projects use these airdrops as a means of reward for their most loyal customers/users. A factor of this campaign is that this Airdrop has no precondition stage.

Why Do Airdrops Work?

Hype Creation

Airdrops are a practical way of generating hype for projects. People will be interested in projects with Airdrop campaigns through the buzz created, resulting in a growing audience and a stronger network ready to participate. Also, the greater the buzz, the greater the chance of attracting new investors.

As a means of Promoting an ICO [Initial Coin Offering] Campaign

Airdrop Marketing is effective when spreading the word about your project or service. While ICO Campaigns may be expensive to launch during a project’s initial stage, Airdrops are cost-effective as it involves using tokens that a company already has to market their projects. Moreover, as Airdrop Campaigns are advertised on several different platforms, investors can be brought in from any of them.

Lead Generation

One of the most important marketing goals is generating valuable project leads. Airdrops can easily aid a project in finding valid leads to fulfill this goal. For instance, lead generation begins when participants must fill out forms by providing information essential to the project/audience. Then, with the right message, businesses can attract the right prospects, gaining valuable leads.

Free’ Cash

Participants are generally only required to complete simple tasks before they receive their Crypto Airdrop as a reward. With these simple tasks, projects will easily achieve their marketing goals by rewarding participants for promoting the coin/token. Moreover, Airdrop campaigns attract participants because everyone likes ‘free things’.

Airdrop Takeaways

Using Airdrop Marketing is a great way to attract individuals to your project. And it is exceptionally simple – participants can receive something for almost nothing – an email address or a simple social media promotion. Additionally, hype generation is almost guaranteed when tokens/coins are in demand – adding to an increase in token/coin value and an increase in project awareness.

Like any marketing tactic, Airdrops are another tool in your arsenal. For a complete list of NFT & Web3 Marketing Tactics, check out our Marketing Guide. Here, you’ll get a complete list of ways to market your project to success.