Affordable Ways to Stand Out to Customers or Patients
- Digital Marketing

Affordable Ways to Stand Out to Customers or Patients

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Whether you have a healthcare practice or other small business, standing out to your potential patients or customers is a sure way to generate more income and build your career. Luckily, there are several ways you can do this without breaking the bank.

Affordable Ways to Stand Out to Customers or Patients

1. Maintain a Social Media Presence

Social media is one of the best ways to connect with potential customers or patients. Stay away from making your posts look like ads, though. Social media users will be more likely to share and interact with engaging posts that offer valuable information. For example, share informational posts from your office’s blog or relevant health news if you have a healthcare practice.

For any business, you might consider periodically making posts introducing your staff. Doing this personalizes your business and makes it easier for patients or customers to connect with you. If you have it in your budget, you may want to consult with a social media manager to develop some strategies for standing out on social media. But by doing your research and committing to posting consistently, you can successfully manage your accounts, too.

2. Obtain Certifications

When patients search for a new doctor, it can be hard to tell which practitioners are truly dedicated and skilled at what they do. If you’re a physician, obtaining a board certification shows potential patients that you possess the medical knowledge and patient care skills they need.

Once you become board certified, be sure to take the time to maintain your certification. Maintenance of Certification (MOC) processes are designed to fit your schedule. For instance, if you’re a pediatrician needing to complete the Maintenance of Certification Assessment for Pediatrics, it’s easy to complete a MOCA Peds review and take the exam online.

Depending on your exact field, you may also choose to pursue other certifications. Anything that shows you’ve gone above and beyond will stand out to potential customers or patients!

3. Focus on Your Website

Chances are good that most people looking for a doctor’s office or specific business will begin their search online. And if you have an unprofessional website (or no website), you’re likely to get passed over. But, on the other hand, your website will be most people’s first look into your business. A clean, professional design and easy user navigation will go a long way toward convincing visitors that your business is trustworthy. And with the wealth of free or very inexpensive website building tools, you can create a beautiful website.

Of course, you’ll want to make it easy for website visitors to find your contact information. If you have the staffing capability, offering a live-chat option is a great way to connect and generate leads.

4. Offer New Patient or Customer Incentives

A great way to get new patients or customers through the door is by offering them a good deal. Consider offering a free first visit or consultation on your website (and in your social media posts). You can also offer a discount for those who make an appointment or place an order online. As a bonus, you can ask website visitors to subscribe to your e-mail newsletter to receive these offers. That way, you’ll have their contact information to send future offers if you wish.

5. Be Welcoming to New Patients or Customers

Getting patients or customers through your door is a great goal to have. But getting them through the door doesn’t mean they’ll automatically stay. Patients want to feel heard, respected, and cared for in healthcare settings. For many, going to the doctor is a stressful experience.

Welcoming office staff and caring doctors will go a long way toward helping new patients feel at ease. Great patient care extends to billing, too: you might consider working with patients who fall behind on bills or cannot pay immediately. That extra kindness can set you apart from other practices and keep patients returning.


When you feel as though you’re in a sea of competitors, the art of standing out is critical. With these tips and any other ideas you think of, you should be well on your way to promoting your practice or business.

Affordable Ways to Stand Out to Customers or Patients

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