How to Create Actionable Content Marketing Tips for Marketers
You know in yourself that you’re making good content, but is it truly enough?
You spend hours editing and revising your posts to make them well-structured and concise. Yet, even so, you’re not getting the type of response you want. So what seems to be the problem?
Well, for one thing, you should consider that you’re not the only one putting out content on the internet. Competition is fierce. It always has been. Even if you’re making good content, it might as well be buried under a pile thanks to thousands, if not millions, of other marketers, entrepreneurs, and business owners spending resources to have quality content written up for them daily.
What a truly terrible match-up! So how are you supposed to win against that? Simple, you create actionable content. If this is your first time hearing about actionable content, you better strap yourself in. This little strategy will help boost your ranking.
Actionable content is the type that an end user can digest and apply to the real world. In any case, you can say it’s similar to the many DIY (Do It Yourself) videos you’ve probably seen all over social media.
Actionable content aims to give the audience value for their time, eventually eliciting user preference and positive responses. It’s a good strategy because:
- It grabs the audience’s attention and builds trust.
- It improves visibility in search engines.
- It increases domain authority.
- It heightens social media traffic.
- It boosts brand reputation.
It seems like a pretty good bargain. In case you’d like to give creating actionable content a try, I’ve written down a couple of pointers about implementing actionable content that you can take note of:
Know your basics
Before you deep dive into the topic, it helps you to brush up on the subject first. That way, you can better plan and execute your strategies. (Besides, it never hurts to be prepared).
For starters, here are the common elements you should make a note of when it comes to creating actionable content:
- It should target a specific audience.
- It should engage your audience.
- It should provide value.
- It should establish trust.
- It should bring a solution to your end user’s needs.
- It should align with your marketing goal.
- Finally, it should communicate a message with clarity.
State your offer
Not everyone has enough time to read through a long post. If anything, more people are inclined to skim over your content and pick out the data they need.
However, there is a way in which you can convince them to continue to read through your article, and that is by telling them right from the start how they can benefit from it. Make your ideas straight to the point yet comprehensive, making it seem like you did your research or know what you’re talking about.
Optimize your media
Most content on the world wide web goes hand in hand with a picture or video. However, you shouldn’t just post media that is visually pleasing. You should also ensure that it is related to the substance of your content.
When posting media, remember that it should act as a preview for the whole text or as a bridge connecting one idea to the next. Doing this will help retain the audience’s attention and prevent them from getting confused.
Answer your audience’s questions.
It always helps you to see things from an end user’s perspective. Think about it. If you were a part of the audience and saw your content for the first time, what kind of information would you be looking for? First, what would have been your line of reasoning before you looked up such content?
By understanding the reasoning behind a consumer’s needs, you will have an easier time creating a solution for them. You can even say that this strategy is a means of meeting the demand, and when the demand is met, a sale happens. Or, in this case, you get to earn a higher rank in the search engine results.
End your content with clear CTAs
This part of creating actionable content may seem the easiest. However, in actuality, it isn’t. There are too many factors to consider to make a call to action work.
Rather than creating a solution for each of those factors, you should consider voicing a sense of urgency in your CTAs instead. Keep your statements short yet powerful. Utilize striking words such as: “you,” “free,” “bonus,” and “instantly” to capture your client’s attention. Don’t be afraid to mix and match to see what works best for your demographic.
Actionable Content Marketing Reaps Rewards
…Rewards that will help you grow both your website and your business!
Hopefully, this blog post has given you better insight into raising your content to the top. If you have other ideas on the topic that you think belong to the list I made, type them in the comment section below. I’m interested in learning what you have in mind. You may also share this post and start a discussion with your friends!
I am Louise Savoie, Digital Marketer at Proweaver, a web development company specializing in Custom Web Design. It helps sole proprietors and small companies increase sales and grow their businesses. In addition, I am responsible for Content Marketing and Social Media Marketing. You can find us on Twitter: @proweaver.
