Never has digital marketing been as essential as it is today. With an effective digital marketing strategy, businesses can reap many benefits, including reaching a wider audience and boosting their results. It’s also one of the most effective ways to accelerate business growth and acquire and retain customers. So whether you’re looking to boost your digital marketing strategy or develop one, here are five tips to keep in mind.
Boost your brand strategy with paid ads
Finding new ways to get noticed is critical to building a successful brand. However, getting noticed can be difficult when considering the number of brands fighting for consumers’ attention. One way to take a shortcut would be to take advantage of paid marketing. Many businesses invest in paid ads on Google and Facebook as they tend to be the most effective. That said, don’t shy away from placing your ads on other platforms such as LinkedIn, Twitter, and YouTube.
Not only does relying on multiple digital channels increase the effectiveness of your paid campaigns, but it also helps boost your brand strategy by building brand awareness and encouraging customer engagement.
Optimize your website for local SEO
SEO is another essential component of a great digital marketing strategy. Not only does it increase website traffic and conversions, but it also helps it rank better on Google. SEO, and more importantly, local SEO, makes your website and your brand more discoverable. This is especially useful for smaller, local businesses competing with other companies in the same region.
Let’s say you’re an American restaurant looking to expand and grow by improving your online presence. Employing local SEO tactics and strategies can be a great way to boost your restaurant’s visibility in local searches. Start by optimizing your homepage and your metadata, and then set up your Google My Business listing. Next, make sure to do keyword research (use SEMrush or MozPro) and remain consistent with NAP (Name, Address, Phone number) data. Finally, work on your relevance and reputation by encouraging customer reviews and testimonials, as this will improve your search rank.
Build brand authority by blogging
While paid ads produce results quickly and more efficiently, it’s still essential for businesses to generate organic traffic. This is where blogging can come in quite handy. According to research, putting out relevant and informative content on your website can result in almost 70% more leads than using a blog.
Carefully curated, well-written, and interesting blog posts are powerful tools for converting traffic into sales. They also give your prospective customers a chance to learn more about what you offer. By consistently putting out custom blog content, you’ll establish yourself as a reliable and trustworthy source of information. This will help you build value along with brand authority.
Harness the immense power of social media
There are many reasons why social media marketing is (and should be) a vital part of every business’ brand strategy. For starters, social media is where your prospective customers are at. By establishing a strong social media presence, you can connect with your customers and personify your brand.
Then there’s the obvious perk of boosting the growth of your fan base. Creating an engaged following boosts brand awareness as your loyal fans spread the word about your products and services. Finally, harnessing the power of social media is the ultimate way to tell a compelling brand story. While platforms such as Instagram, YouTube, and TikTok happen to be the most popular ones, choose your platform wisely. This is especially true for small businesses where it’s best to focus on fewer platforms to ensure the highest ROI.
Use micro-influencer marketing to create targeted campaigns
Speaking of social media, another great way to expand your digital marketing strategy is by partnering with social media influencers. Not only do influencers help brands build trust and reach a wider audience, but they also help generate more leads.
While many businesses choose to work with bloggers or simply social media users, sometimes smaller is better. Partnering with micro-influencers can benefit the brand more than working with a large social following. Other than being affordable, smaller influencers who serve more niche audiences also allow brands to create more targeted campaigns.
Digital savviness is, without a doubt, a vital skill for ensuring success in the increasingly competitive business landscape. Stick with the tips above, and you’ll be well on your way to ensuring faster results and accelerated business growth.