A Unified Communications approach to business

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A Unified Communications approach to business: how can you implement it in your organisation?

Unified Communications has become a very important aspect in businesses worldwide – and, while it may have already been in use pre-pandemic, it is as crucial as ever for organizations to utilize it in the post-pandemic business world.

Unified Communications offers myriad benefits and features that can boost business productivity and performance. So, if you are a business owner without such technology incorporated into your organization, here is how you can do so effectively.

A Unified Communications approach to business: how can you implement it in your organization?

What are Unified Communications?

Unified Communications (UC) integrates numerous enterprise software that enables clear and instant organizational communication. These can include communication and collaboration tools such as instant messaging (IM), call and video conferencing, email, and more.

The UC and collaboration market has grown significantly in the past few years, especially during the COVID-19 pandemic, where the market saw more than a 28% increase in 2020 compared to 2019. As the pandemic forced businesses to close their office doors and resort to home working, it is no wonder that UC became prominent during this time.

Now that we are in a post-pandemic society, a new ‘normal’ is being established. And for new and established businesses who have not implemented UC within their workplaces yet, they need to evolve and adapt to the current business climate – a climate that, without a doubt, champions UC at the forefront of the business.

Unified Communications in business

A UC approach in business is necessary in a world where technology is constantly advancing. In addition, with more and more businesses permitting hybrid and remote working arrangements, businesses must provide a way for these employees to connect and interact with others. So how can you apply it in your business?

Firstly, a range of Unified Communications as a Service (UCaaS) solutions streamline multiple communications channels, such as telephony, email, IM, call and video, file sharing, and more, integrated into a single platform. Therefore, UCaaS is the best and easiest way to implement UC within your organization, saving you time and money from consolidating multiple platforms.

The advantages of UC are vast, giving your business a competitive edge and facilitating collaboration and, thus, productivity between in-office and remote employees. In addition, it enhances the experience for both employees and customers, and especially for the former, it makes workflow more efficient, builds cooperative relationships between employees, and helps to reduce employee turnover.

The future of Unified Communications

Well, simply put, UC is the future. If you want to future-proof your business, a UC strategy is how to do it. The pandemic has shown that working from home does work in the interests of both the business and the employees themselves, so UC is liberating employees from the office environment and allowing them the freedom and flexibility to choose how they want to work.

The business landscape is changing, and digital transformation is on the horizon for many organizations. However, if you want to leverage competitive advantage, it would be wise to employ UC through UCaaS to cultivate a business culture that thrives on effective and successful communication and collaboration.