A new approach to web analytics - Oribi

A new approach to web analytics

For many of us, Google Analytics has been the gold standard for web analytics. It offers a ton of data about visits to your site.

The problem is it is just that – data – raw information with no context. To be meaningful, it must provide insights – or guidance about what to do with the information provided. With this guidance, we can begin to change our digital marketing efforts to increase traffic and, ultimately, conversion. Recently, we were introduced to Oribi.

Oribi is your all-in-one Marketing Analytics tool. They empower businesses of all sizes to make smarter, data-driven decisions with its cutting-edge technology, powerful features, and top-notch optimization guidance.

Visit Oribi here


With these added insights, digital marketers can dig deeper into their data to understand the impact of user site behavior, content performance, and marketing campaigns. It is not enough to BUILD a great website. Successful marketing allows you to understand your visitors’ needs to GROW a following by meeting those needs in real-time. And ultimately, we want to CONVERT these prospects into customers.

To help identify products and services, we ask for your feedback. Did you try this product? Did it deliver what it promised? Was the support team helpful? We would welcome your comments below.

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A new approach to web analytics

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