Interested in improving your WooCommerce SEO but not confident enough to get started? Then, first of all, understand that Search Engine Optimization, or the SEO for your eCommerce store as it is more commonly called, is equivalent to making someone stand on every street corner in the real world, displaying signs with your shop’s name and direction.
If you have not optimized your WooCommerce SEO, you should do it immediately to increase sales in your stores.
In the following, a WooCommerce SEO guide has been created to improve your WooCommerce SEO and attract more customers. So let’s get started.
What is WooCommerce?
WooCommerce is known to be an open-source eCommerce plugin created for WordPress. Through this, you get the chance to utilize the most dynamic content management system (CMS) for running an online store, customize every aspect of your store, and then easily develop custom extensions.
But now, a question might arise – if WooCommerce is SEO Friendly? So for this, look into the details below:
WooCommerce is known to be very SEO-friendly out of the box. Now, WooCommerce operates on top of WordPress, which is very beneficial for SEO. In addition to this, you can also use plugins and techniques for improving WooCommerce product SEO.
After starting an online store with WooCommerce, it depends on you to insert things that might include pictures, descriptions, themes, products, and other content related to your store. You would be solely responsible for optimizing all additional content that you insert.
WooCommerce SEO is a continuous process. Through the WooCommerce SEO guide, you will get a firm idea. So let’s get started.
1. Provide Details about Product SEO Titles
You must optimize your WooCommerce products for SEO. The most significant portion of WooCommerce product SEO is to jot down SEO-friendly product titles.
These product titles are displayed in your browser’s title bar and used as the search result’s title by the search engines. Proceed by editing a WooCommerce product and then scrolling down to the AIO SEO Settings box. Next, you can automatically edit the product’s SEO title by typing your desired title or using the variables to produce your title from the product details. There must be some slight difference between the product title on your store and your WooCommerce product SEO Title. It is appropriate to use keywords you think your clients would use when searching for the product. Titles need to be captivating, alluring, and attractive to the readers. Inappropriate titles should be avoided because that could get your website penalized. This can be understood with the help of an example title below.
Uninteresting title: Kayak Outriggers
Now SEO Optimized Title: Best Kayak Outrigges To Buy
Our SEO-optimized title mentions long-tail keywords like two-fold, brown, durability, all things people need to search for while enquiring for “men’s leather wallet.”
While shopping online, people usually look for detailed search questions instead of generic ones.
2. Optimizing Product Slug
Used by WordPress, known as permalinks, Slug is a product’s nice name in your URL. By default, WooCommerce utilizes your product’s title as the slug. But at times, the default slugs do not include any significant SEO keywords.
That can be modified in your product’s SEO settings. Ensure that you utilize your main keyword in the slug and avoid stretching it too long.
3. Appropriate Use of Product Categories and Tags
With the help of Product categories and tags, you systematize products throughout your online store. This becomes easy for your clients to see the product they are searching for.
Categories and tags also help search engines in the same manner. Each product category and the tag has its individualized page in WooCommerce, which gets crawled and then listed by search engines. There might be a bit of confusion between categories and tags among some people. Categories are meant for the wider grouping of your products. If your store were a book, categories would be the table of contents.
For instance, a clothing store includes men’s, women’s, accessories, jewelry, etc. Categories are hierarchical so that you can insert child categories into them. On the other hand, tags are known to be more specific keywords that illustrate the product’s properties. For instance, a t-shirt product has casual, summer wear, and more tags.
4. Insert Alt Text for Pictures Related To The Product
Most customers switch to image search to find the products they are looking for. Now Image SEO works a lot like web search. Google utilizes artificial intelligence, image recognition, and other algorithms to allow users to find the pictures they are searching for.
The most significant thing you can do to get traffic from Google image search is to insert alt tags to all pictures on your website.
Alt-text is an HTML attribute that allows website owners to insert some text with their pictures. This text aims to be displayed when the browser cannot fetch an image.
Search engines utilize this alternate text as a ranking factor in their image search. In addition, you can insert text to illustrate what this particular picture is about.
You can insert alt text to all your product pictures when uploading them to WooCommerce or edit your old product pictures in the Media library and then insert alt text to each one.
5. For Product Categories, Insert SEO Title and Descriptions
In WooCommerce, each product category has its page. This page contains similar products that increase your targeted keywords’ keyword density.
6. Optimize Website Speed and Performance
Google considers website speed one of the most vital ranking factors, which means faster websites rank higher than slower websites. Slow websites are not fruitful for the growth of your business because this affects user experience. SiteGround and Bluehost are the topmost WooCommerce hosting providers.
8. Breadcrumbs need to be enabled
You can use breadcrumbs for your WooCommerce products through the Breadcrumb NavXT plugin.
9. keep track of The WooCommerce Customers in Google Analytics
This point needs to be highly focused on because those business persons who wish to create a huge profit in their business would utilize this WooCommerce SEO extensively. Information is the most productive ingredient of an effective SEO strategy. The basic idea of where your users hail from, how they found your store, and the products they searched for the need to be understood.
Google Analytics helps you keep track of all these details, but it is not easy to set it up properly. In this case, it is ideal to use MonsterInsights. You can use this to allow WooCommerce enhanced eCommerce tracking with a specified click. It helps you to grow your business with the requisite profit.
From the above, I hope you have a clear idea of how to improve your WooCommerce SEO.