Interested in improving SEO on your Shopify website and ranking it high on Google? Then look down below to understand better way.
Nowadays, with the increasing number of competition online, ranking your website high on Google is not considered to be that easy. The penalization option is also available now for keyword stuffing. Moreover, the ranking metrics of Google have also become more complicated.
But despite these obstacles, it is easier to rank your Shopify website high on Search Engine Result Pages (SERPs). You can understand how to enhance your store’s ranking through the following details.
Now, What Is Shopify SEO?
In simple terms, Shopify SEO includes optimizing extensively.
Shopify SEO isn’t much different from WordPress’s regular search engine optimization.
For instance, to increase the visibility of your store products on Google, extra effort is required for filling up significant keywords in your product descriptions and picture alt texts.
With that understood, let’s look at some of the strategies you can utilize to improve your Shopify store ranking on Google.
1. Include the Keywords Into Your Page Content
First, you need to understand the pages you will be inserting the keywords to. Your homepage, product pages, and product category pages are the desired places to start.
Now queries might be there on where exactly on those pages should you insert the keywords? Page title, meta description, page body content, and image Alt texts are appropriate locations.
For example, let’s say you want to insert the keyword “kayak outrigger” set to your product page title. Take into consideration that your website is new and not filled with any product pages. This means that you will need to insert one and include your keyword.
2. Your Website’s Navigation Needs To Be Improved
Google checks website navigation because websites that are easy to navigate have desired user engagement and lower bounce rates.
If your website has a proper navigation structure, users will retain longer, and your Shopify store rank will improve heavily. For this, your homepage is the ideal place to start optimizing your navigation structure. Make sure that your product pages can be reached easily from your homepage. This can be understood clearly through the following format:
Home >> Product Category >> Product
Next is to optimize your website menu. Adding items to your menu ensures that you use texts that are in sync with the title of the page it is pointing to.
For instance, if you add ‘Visit us’ to your navigation menu, the page it points to should also have ‘Visit us’ as the title.
In addition to this, when you insert links to the internal pages in your site, use descriptive anchor texts that are in sync with the page they are pointing to.
Through the following details, you can understand the proper structure:
Check out this black leather purse
And not:
Here is a purse that you might like
To edit your store’s navigation structure, navigate Online >> Navigation.
3. Blogging Cannot Be Ignored
For increasing your store’s visibility on Google, insightful content needs to be published on your blog. Fortunately, Shopify has a unique blogging feature. Access can be made by navigating to Online Store >> Blog posts
For the desired results, you can create content around keywords that you target. For instance, if you sell women’s gowns, then blog posts with the following titles would create the
desired result:
-
- Ten best women’s gown outfit ideas
- How to rock your women’s gown at a party
- Ten things you should know about women’s gown
Publishing blog posts in sync with your niche makes it easy for Google search crawlers to know what your website is all about.
4. For Improving SEO, More Backlinks Are Required
Now backlinks indicate those links pointing to your website from another website. Search ranking of your Shopify website depends on the number and quality of backlinks to your website. This is why it is necessary to get many high-level backlinks. But you can understand the better utilization of backlinks with the help of an example.
For instance, those links from Twitter, Facebook, or any other social media platform won’t impact your ranking. Also, the links from low-quality websites will be detrimental to your site. So, it’s best to avoid them. Whereas a link from a well-known website such as CNN will be of immense importance because it is such a link that you require.
Therefore, from the above points, you will better understand Shopify SEO.
