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The e-commerce market has exploded in recent years. In 2020, customers spent more than $860 billion online with US retailers. The global e-commerce industry is on the verge of breaking $5 trillion and is expected to grow by 15% annually. There is money to be made in this field. The following is a guide to help you grow your e-commerce business this year.
Make Them Think of Your Brand First
A potential customer visits your e-commerce store. They choose not to buy today, but they intend to buy later in the week. After your customers are done browsing, you want to make sure they think of your brand first. Your business can try direct mail retargeting, which can drastically increase the chances of this happening.
When a person leaves your website with direct mail marketing, they are automatically sent postcards each day of the products you offer. This is done by identifying visitors who have signed into your website but then abandoned their carts. You may target specific geographic areas, focus on customers who have visited two or more pages on your site, or use other filters and rules that allow you to send offers and postcards to potential customers who are most likely to convert.
Build Brand Awareness
Brand awareness is about getting people to find your brand and then recognize it again in the future. This is accomplished by posting regularly on all of your social media channels. Best results are seen when you couple organic and paid content promotions. In addition, it would be best to have a strong SEO strategy to reach potential customers. When customers search for your product, you want your website to be the first thing they see.
Optimize Your Website for Mobile
Close to 60% of e-commerce sales happen via mobile devices. So it’s not just the big e-commerce sellers attracting mobile traffic. Even if you are a small mom-and-pop shop with an online presence, make your website mobile responsive. It should automatically adjust to fit different size devices.
Before making your website live, do quality assurance tests to ensure that all the buttons are easily clickable, that it’s easy to scroll through your page on a mobile device, and that the content displays correctly. Then, make your guest’s browsing, checkout, and searching processes easier by offering auto-fill suggestions. The last thing you want is for your guests to get to the checkout but feel so frustrated with the experience that they abandon their cart.
Listen to How Your Customers Feel
In the world of e-commerce, positive reviews are worth more than gold. More than 95% of customers say that thoughts influence their e-commerce buying decision. You can increase the number of reviews by asking your customers to provide reviews right after the checkout process. It could be as simple as a pop-up with a clickable star rating option that simplifies the review process. You can email your customers a few days after reviewing and using your product. Encourage them to participate by offering them future discounts if they provide you with an honest, authentic review.
Embrace Social Media
If you have an e-commerce store, it goes without saying that you have some social media presence. However, being on social media and embracing social media are two different things. Social media accounts for your e-commerce store should not be dormant. They should be proactive. They should allow you to show your content to prospective customers, give life to marketing campaigns, and share who and what you are through video ads. While all social media has its place in e-commerce marketing, Instagram has been tailored to provide stellar e-commerce features.
Provide Unparalleled Customer Service
Customer service attracts customers and keeps them coming back. This is especially true in e-commerce because the customer has no way of interacting with you or your business face-to-face. However, suppose they know that they can communicate with you through multiple channels, including live chat, phone calls, emails, SMS, WhatsApp, and other messaging services. In that case, they will feel more confident that you are committed to guaranteeing your products and services.
E-Commerce Is Not Going Anywhere
E-commerce is not going anywhere anytime soon. If anything, more businesses will be directing their efforts online. You can make your e-commerce business successful by taking advantage of tailored email options, making the best use of social media, providing excellent customer service, and genuinely listening to how your customers feel.