A Definitive Manual For UX Composing

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A Definitive Manual For UX Composing

The User Interface (UI) dictates the User Experience (UX) on multiple levels, and crafting good content is an integral part of operating a digital product.

There is a lot of content involved in the UI, and knowing how to craft this content appropriately can win more readership or viewership for your site.

Why UX Writing

When online users visit your digital product, whether a website or a blog, the User Interface is something they will always check when they are on the site. The content itself tells a lot about the efforts that went into the design.

Lousy content with spelling errors or poorly crafted content shows that the product’s owner did not fully work on their offering. Therefore, proper UX writing remains an aspect that creators of digital products cannot easily wish away.

Some key areas to focus on in UX writing include:

  • Sentence Length.
  • Nature of words.
  • Nature of text.
  • Relevance of language used.
  • Calls to action.
  • The flow of content and information.

Work on Clarity

Essentially, UX writing is often short and limited. There isn’t much space on the User Interface to put a lot of content like one would have in a separate context. Therefore, the IT company in Malaysia must ensure that the content is as clear as possible. Whether it is error messages, terms, conditions, or any other relevant text, ensuring the content is as clear as possible is paramount.

Use Short Sentences

In today’s highly digital age, there is much online information. Many online users continue to grapple with information overload by the day. For this reason, it is crucial to ensure that you use short sentences whenever you are doing UX writing. Short and impactful sentences can help to put your message across properly.

Visitors also easily navigate your site and extract the relevant information or stuff they came for on your website.

Be Objective

Given the limited UI space, remaining objective during the design and UX writing phases is important. This means you must air out the website’s main points or details. Being objective eliminates bias and allows the audience to get relevant information about the site or product.

Do Not Use Jargon

Attention online is not guaranteed. The chances that an online user will hop to the next site because of cases of unclear or hard-to-understand words and sentences are very high. It is, therefore, proper to use words that are simple and easy to understand. Complex words and jargon will lead to an undesirable and boring User Experience and put off users and visitors.

Make the Text Scannable

Scannable text is easy to read and follow through. However, not all designers and website owners consider this aspect. Some use large blocks of text in their UIs. Using small blocks of text, lines, and readable sentences makes it easier to go through the text. This highly improves the readability. Visitors will have a good and easy time going through such content or text, and the overall result is an enhanced User Experience.

Embed Visuals

Online users tend to consume more visual content than text. This is so because visuals often express information in an easy-to-understand and easy-to-follow manner. In this sense, you must ensure visuals are part of your UX writing. This will help reinforce the message you are passing to your visitors.

Use Relevant Language

Different sites or blogs, or broadly, digital products, cover different areas of concern. When crafting UI content, ensuring that it aligns with the site’s or blog’s mainstay is essential. This helps improve the blog’s relevance and boosts users’ experience when they visit the site.

The use of keywords could also work to your advantage. Keywords and Search Engine Optimization (SEO) could help to advance and propagate you to your goals as far as your digital product goes.

Calls to Action

The site exists in the first place to target a particular audience. It is, therefore, essential to embed the appropriate calls to action to gain conversions if conversions are your ultimate goal. Calls to action may include subscribing to a newsletter, checking out a particular product, or subscribing to a specific plan.


Consistency is a key aspect to look at when crafting UI copy. The choice of words should be uniform throughout the content or text. If you are using ‘visitors,’ then it is vital to maintain that than using ‘readers’ or ‘viewers.’ Inconsistency might lead to confusion, which might not work well for you.

The Flow of Content and Information

You do not want your visitors to get all the information or highlights in the first three sentences of the text in your UI. Mostly, you want them to scroll downwards and read while they get to know and interact with the website.

If this is so, you need to ensure that you work on how you structure your content. There is a need to organize and structure your content so that users get an incentive to keep hovering all around the site for more information. This is how you improve your chances of getting more successful conversions through your established call-to-action channels.

To sum up, the User Interface dictates the time the visitor will spend on your site and whether they will be incentivized to revisit it. How the key content appears matters very highly. Therefore, getting the basics right regarding UI and UX remains essential to avoid pitfalls that may cost you in the long term.

Author’s Bio

Arllen Joy
Arllen Joy

Arllen Joy, Digital Marketing Manager

Petaling Jaya, Malaysia

Arllen Joy serves as a digital marketing manager in a leading IT company in Malaysia Softwares, and there he handles all works related to SEO, Content Writing, and Email Marketing Works.

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