A Complete Checklist to Launching an eCommerce Website
- eCommerce

A Complete Checklist to Launching an eCommerce Website

Building a website from scratch may take some time and planning, but one thing this endeavor isn’t is difficult. And, to further simplify the nitty-gritty of eCommerce website development, web development London strategists decided to come up with this manual/checklist to help you out.

The work involved in launching a website can be divided into five main categories; design, content, testing, marketing, and lastly, tracking. And an important thing to remember; is the order in which these categories were mentioned is precisely how they should be executed.

  1. Design

Design can be divided into three sub-categories; layout, performance, and security.

Checklist to Launching an eCommerce Website
Checklist to Launching an eCommerce Website
  • Layout

You want to work with the most popular and reliable scripting languages for the webserver side. This ensures you can find dedicated support quite easily in case of urgency. JavaScript and PHP web development scripting languages are two of the most commonly used scripting languages, and they have genuinely earned their fame.

For the user side, HTML and CSS are the reigning champs. These two (highly interrelated entities) are not precisely programming languages; they are more like a guide for your web browser to display the web page that a user is currently visiting.

  • Performance

It’s not just the design but the website’s performance that matters. If your website is slow or slightly slower, your website traffic will eventually lose patience and go to your competitors. And that’s why your website needs to run at its smoothest all day, every day.

Today, there are more phones in this world than computers (and people!) which is why your website needs to be mobile-friendly. Ensuring your website is smooth and easy to use on all kinds of devices will only help you find success with your website even sooner.

  • Security

If you have the scripting done in-house, web development London experts cannot stress enough how important setting up a backup system is. Whether it’s maintenance or a malicious attack, your website will stay safe and running 24/7.

Talking about safety, ever noticed that “HTTPS” at the beginning of a website’s address or a padlock sign in the URL bar when you visit a particular website? Such sites use SSL certificates to encrypt client data so that even in case of data theft, the data will be secure. Not only that, Google ranks such websites higher too. Safety and ranking boost rolled into one package; tell me that’s not a great deal.

And last but not least, want a shortcut to the client’s trust? Create a favicon. The small icon appears next to the website’s name in the tab bar. This little trick will help make your website instantly recognizable and, as studies have shown, earn your clients’ trust.

  1. Content

The content is published on the website after testing but some hours before the launch. But, to do that, you need to start working on curating the content almost as soon as you start working on the website.

Content Marketing - A Complete Checklist to Launching an eCommerce Website
Content Marketing – A Complete Checklist to Launching an eCommerce Website

Also, if you don’t want your images to get stretched and appear pixelated on some devices, always use premium high-quality images and test the images for pixelization by visiting them from different devices, especially those with high-resolution screens.

And the one thing that you are forbidden to forget about is proofreading. Proofreading is the step that’ll help you decide whether the content is ready to be published on the website or not. Also, while you’re at it, get someone other than the content writer to proofread and review the content; it’s more effective that way.

  1. Testing

All PHP web development experts agree that testing is the most critical phase of launching a website. The longer you take to test the website, the better it will be. We could write a whole book on so many different tests, but the ones mentioned below are some of the most important.

Testing - A Complete Checklist to Launching an eCommerce Website
Testing – A Complete Checklist to Launching an eCommerce Website

First and foremost, using stock images and placeholder content is quite common during the development stage. Once you’re done with that, remove placeholder content and stock images on the site.

There are bound to be broken links on the site; find them (or get a service to do that for you) and remove them. Also, a bad link or a deleted page will take the visitor to a 404 error page; it’s essential that you set up a 404 error page filled with related links and articles so that the user doesn’t leave the website by closing the tab.

You’ve built your website for traffic; now make sure it can handle it. Loads of it that is. Testing for big loads of traffic will ensure your site runs smoothly when it happens for real.

User testing is also another important one. Get a few people who haven’t seen or know anything about the code and layout of the website; now get them to use the website to see how easy (or hard) they find it to move around your website.

And just like with different devices, your website should work fine and dandy on all web browsers. Or, at least the top 10 most common ones of those.

  1. Marketing

Marketing has two aspects; social media and SEO (Search Engine Optimization). You can start social media marketing once your website enters testing to build the hype. Also, make sure your website has social media icons that link to your social page/profile.

Digital Marketing - A Complete Checklist to Launching an eCommerce Website
Digital Marketing – A Complete Checklist to Launching an eCommerce Website

SEO begins once you’ve launched the website. SEO is about helping your website links appear in the top search results when a user runs a related search query. The way to achieve this is by incorporating particular keywords into your content. There are many services online through which you can find the right keywords for your brand.

  1. Tracking

Once your site goes live, you must track your website’s performance and conversion rates using a web analytics tool. You must do this only after your site goes live, as the stats from the development phase will pollute the data.

Tracking - A Complete Checklist to Launching an eCommerce Website
Tracking – A Complete Checklist to Launching an eCommerce Website

There are quite a few web analytics tools, but Google Analytics is probably the most popular and reliable one.

Honorable mention: Website enhancement list

Throughout the development phase, you’ll come across many features that you couldn’t add to your site because the launch was too close or things you couldn’t do because you didn’t have any user data. It’s essential that you don’t forget about any single one of these and instead add them to a list.

Once your site has gone live and your website starts seeing a constant inflow of user data and revenue, you can go back to this list and add those things to your website now.

That’s all, folks!

And there you have it, one fresh website right from the farm!

A Complete Checklist to Launching an eCommerce Website

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