Is your Magneto store ready for the extra load? Does it give off the experience that other shoppers expect from it?
When it comes to delivering an optimal e-commerce experience, performance is crucial. Your speed also affects a customer’s overall experience and ability to shop.
You are not just wasting your customers’ time with a slow-loading site; you are losing the opportunity to generate a sale!
In this article, we have listed down nine reasons your Magento online store is slow and how you can resolve it:
A couple of reasons why your Magento page takes a long time to load, like failure to meet Magneto’s technical requirements.
To ensure that your e-commerce store is in tip-top shape, make sure that you can follow Magento’s technical requirements.
Overloaded third-party extensions
Third-party extensions remain the top problems one often encounters when auditing a website.
More often than not, too many modules have been added to a site when they aren’t needed. Also, unlike the core functionality that was created by the Magneto team, most of these third-party extensions are built by programmers that have average skills.
Just a single extension that’s written poorly can significantly impact the overall performance of your Magento store.
You can develop a list of all installed extensions and then turn them all off one by one. Observe if it affects the loading speed.
Alternatively, you can install the default Magneto 2 and then see if it runs quicker than the customized version. If it does, then you know that an extension is slowing you down. Then, you can take the necessary steps for performance optimization.
Ideally, for Magneto stores, it is recommended that you set a dedicated server. However, not every online retailer can afford it, so they’d opt for a hosted server.
That said, it’s essential to check whether your preferred web host has experience handling online stores. Searching the forums for advice on the most reliable web host or Magento multi-vendor marketplace is also a viable option.
Disabled Magento Cache
Magneto’s Full Page Cache can make a real difference, especially in improving website speed. But what is it, in the first place?
In a nutshell, Magento Full Page Caching improves performance by storing your primary pages’ most recent versions on the server. Caching pages enhances server response times, therefore decreasing the load time and increasing sustainable traffic.
If you don’t run Magento Enterprise, then full-page caching isn’t a standard feature. But there are third-party solutions that are available to deliver this. On the other hand, check whether this feature is enabled on your Magento Enterprise backend.
To do this, head over to System > Cache Management. Then, at the bottom, you should find Full Page Caching enabled.
Outdated platform version
Magneto releases new updates regularly to optimize the platform and its standard features. Therefore, one of the essential tips for improving Magento optimization is to update your backend to the latest version.
Ensure that you get the best Magento development services as well.
Disabled flat categories
Another way to speed up your Magento store is to enable the products and flat categories option.
To do so, go to the Store > Configuration, and then click the Catalog tab. Under the Storefront section, look for the “Use Flat Catalog Category” and “Flat Catalog Product.” Then, pick yes for both options.
Outdated store index
It’s highly recommended that you update your store indexes. It’s because Magento indexes all the changes that are being made on orders, new products, CMS, and so on.
Because these indexes aren’t being updated all the time, Magento needs to calculate store pages individually for every customer, which heavily affects the overall performance of your online store.
Disabled JS Bundling
Unminified and unmerged JS and CSS files
Code minification is simply the process of removing all extraneous characters from the code, then compressing everything down to an absolute minimum.
The process decreases the amount of code needed to be transferred and makes your site load a lot faster.
There is a lot more than you can do to optimize your Magento store, but the performance optimizations that we have discussed in this article are the ones that should be on top of your to-do list.
Hopefully, this will give you a starting point in identifying the key issues that you are facing.