Are you searching for the best e-commerce platform for your online store? It’s a big decision that will have a long-term effect on your venture and business plan. But your initial decision, and one of the most important, is the platform you will use. And hundreds of choices are available; it’s not easy to choose. This article presents the 9 Best Platforms to Build an eCommerce Website in 2022.
What to Look for before choosing an eCommerce platform
There are lots of e-commerce platforms you can go to. So how do you develop the best eCommerce platform for your unique Business? Below you will find seven key features that you should look for when purchasing an eCommerce platform.
Ease of access
Before committing to an e-commerce platform, be honest about how much time you are willing to invest in website development. If you lack some technical skills, you will want to ensure that the platform you choose is simple and easy to use. Your chosen platform should let you create a magnificent eCommerce site without taxing your patience.
Offering several payment options will help minimize friction during the payment process and increase the likelihood of buyers completing their purchases. If your website is international, you want to ensure that your eCommerce platform accepts popular options like PayPal, Stripe, and Apple Pay and local payment gateways.
How will you know if your website is working the best? Any e-commerce platform you select should have built into the analysis that will make it easy for you to track the e-commerce metrics important to your Business. For example, you’ll want to be able to follow the average order value, sales conversion rates, customer lifetime value, and more. If the platform you’re looking for is perfect in every way except analytics, ensure it integrates with a third-party e-commerce analytics tool.
Your e-commerce store should appear in search results for your brand and the products and services you sell. This means that you need an e-business platform that is SEO-friendly. Search for platforms that allow you to use your domain, collect and post customer reviews, and add content such as a blog to get traffic organically.
As of June 2021 report, the number of mobile buyers in the US was 173.3 million eMarketer. This is expected to increase to 187.5 million by the year 2024. The high use of mobile devices to make purchases means creating a mobile e-commerce store is vital. Buyers should be able to browse your site and shop from their mobile devices easily.
Integrations and Apps
Another essential characteristic to consider when trying to find the right e-commerce platform is the integrations and apps it offers. Integrations can extend the functionality of your e-commerce platform and bridge the gaps in functionality that your chosen venue may not have right out of the box. In addition, you’ll want to ensure that your e-commerce platform works with the tools you already use, such as email marketing, accounting, and inventory management.
You’ll eventually need support with even the most simple and easy-to-use eCommerce platform. For example, when you are struggling to fix something on the theme or your website is down, you want help to be accessible and swift. And you don’t want to be waiting on support to respond if your site’s down, do you? So your e-commerce platform should have multiple support options, including live chat, email, phone, and self-help, such as a knowledge base or community forum.
9 Best Platforms to Build an eCommerce Website
Shopify – Best for the million revenues
Shopify is the most flexible, feature-rich, and complete e-commerce platform. You’ll find almost anything for your online Business – themes, fast customizations, simple product management, payment processing, shopping cart software, order tracking, and many more. All of these above features are built into the design of Shopify, and also you will get high security for your online store.
BigCommerce – Ideal for large and fast-growing businesses.
BigCommerce is a massive name in the e-commerce marketplace and is used by companies in more than 120 countries worldwide. BigCommerce is another all-in-one eCommerce platform provider that provides everything for your online store. BigCommerce comes preloaded with the most original features. They provide you with tools for referencing, converting, and stock management. They also offer 24/7 client support by email, phone, and live chat. BigCommerce also supports B2B wholesale websites and provides enterprise-wide e-commerce store solutions. This platform is unrivaled in availability, page loading speed, and security. In addition, BigCommerce has a few more design customization capabilities than Shopify.
WooCommerce- Ideal for adding a shopping cart to a WordPress site.
WooCommerce is an open and customizable eCommerce platform for entrepreneurs. It is built on WordPress, and you execute it behind your existing WordPress website. It also means that you can also enjoy the SEO abilities of WordPress. However, being on WordPress means Purchasing separate hosting, a domain name, and an SSL certificate, all of which are supported by most standalone e-commerce platforms. In addition, you will need plenty of extensions to create a usable WooCommerce website. This includes checkout gateways such as Stripe, PayPal, Square, Amazon Pay, and Authorize.Net, and plug-ins for your shipping and email tracking.
Wix – Great for shops with less than 100 items.
One of the most straightforward and intuitive website builders, Wix lets you build a new website from scratch with no technical knowledge or coding experience. Their intuitive drag-and-drop software enables you to create a high-quality website with text, images, videos, and other media types in minutes. You can add new pages or begin a blog with Wix fast. With around 500+ templates to choose from, you can easily customize your webshop. In addition, Wix automatically optimizes your website for SEO and mobile devices. You may also access Wix App Market if you have a Wix Web site.
Squarespace – Best for a niche market
Squarespace is another popular e-business platform. Unlike other platforms, Squarespace integrated e-commerce features for all of its business plans. Square space is most famous for companies and individuals in the creative industries. Their designs are considered modern and exciting, and their award-winning designs are perfect for artists, musicians, photographers, and stylists.
Squarespace lets you present your work and sell it online. You can also sell subscriptions and digital content through the platform. In addition, Squarespace provides automated inventory management, impressive product display, and shipping calculation tools for physical products. You can also display your product videos.
Ecwid – To get started for free.
Ecwid is a free eCommerce extension compatible with WordPress and other popular CMS platforms that lets you sell. Products online from marketplaces like eBay, Amazon, and even social media via Facebook and Instagram. Unlike 3DCart, Ecwid does not require any coding or development experience to be installed. Ecwid software is well integrated with your in-person sale in brick-and-mortar retail shops. If you have a WordPress site and do not want to use WooCommerce as an electronic commerce platform, Ecwid is a fantastic alternative.
Weebly – Best for first-time startups
Weebly is your simple e-commerce website maker, which initially belonged to Square – a company specializing in payment processing and financial services. Weebly is an excellent option for online shops since it does not require a heavy setup. Furthermore, no technical expertise is needed in this e-commerce platform, making it user-friendly.
Small businesses can build their first online store using Weebly at no additional cost. The basic package is free of charge! So there won’t be a problem with the budget. However, users cannot use their personalized domain name and cannot get rid of in-app ads unless they purchase a paid plan.
Users can use 15 free topics for their e-commerce site and other types of domains, such as portfolios, events, and blogs. In addition, the availability of a drag and drop option makes this a more accessible choice compared to other platforms for online users for the first time.
OpenCart – Best for purchasing and selling online products
OpenCart is not a website creator, unlike the other platforms listed above. It is an open-source platform that adds e-commerce functionality to existing websites. Over 342,000 websites currently use OpenCart to sell their products online.
The essential characteristic of this platform is the OpenCart marketplace. It gives you access to more than 13,000 modules and themes and allows you to integrate a complete list of payment gateways and shipping suppliers.
Adobe Commerce (Powered by Magento)
Another top-rated eCommerce solution is Adobe Commerce (Magento). Two options are available for Magento: open-source and Magento Commerce. The open-source option is best for people with professional web development experience; therefore, not as suited to make-it-yourself web developers as other platforms. It is usually used on medium to large e-commerce sites that can afford a person or a Web department. Magento has an extended background interface and a detailed feature list. You can also extend and customize as you see fit.
Conclusion – 9 Best Platforms to Build an eCommerce Website in 2022
This wraps up our comparison of the best e-commerce platforms. We’ve talked through many options, but now it comes down to you and your individual needs.
There is no particular single best eCommerce platform as such. Ultimately, the best depends on the needs of your Business.
These are my best choices to help you create, manage and grow an eCommerce company with relative ease.
The right e-commerce website makes the difference in driving customer interest and conversions. Achieve a delightful eCommerce experience for visitors using the tips we covered above.