8 Ways to Keep Your Emails from Going to Spam

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8 Ways to Keep Your Emails from Going to Spam


Are you still waiting for a response to an email you sent a while ago? There’s a possibility that the email ended up in your recipient’s spam folder, and who checks their spam folder?

Isn’t it frustrating that you spend so much time creating that important decent email just for it to end in your recipient’s spam folder? 

Keep reading to know how to stop that from happening. 

Why do emails go to the spam folder?

Every day, scammers send tons of emails designed to steal money from users. Imagine if you had to filter all these scam emails from your other emails; that would become too cumbersome of a task. Keeping this in mind, Email services have used robust solutions to combat these emails. 

A spam folder is just a holding place for all of these emails. Email providers use algorithms that filter spam emails out from the other ones. 

Here are ways you can use to prevent your emails from going to spam

8 Ways to Keep Your Emails from Going to Spam

1. Avoid using Spam triggers.

Spam filters scan through the content of the email to check for spam triggers; here is a list of triggers you should avoid.

    • Unsubscribe Links in the emails: One of the many reasons your emails go to spam is not putting unsubscribe links in the email. Next time try putting unsubscribe links from your email to ensure that your email doesn’t end up in the spam folder. 
    • Too many Images: Many legitimate businesses put too many images in their email, which can trigger anti-spamming software. Using too many images is a method scammers use, so try removing your images with text so that they don’t end up in spam. 
    • Unnecessary attachments: Using too many attachments can result in it ending up in spam. Using too many attachments is something scammers use as it can be used to spread viruses. So only use necessary attachments to ensure the delivery point of the email. 
  1. Avoid Misleading Subject lines.

The subject line is the first impression of the whole email, so you need to make it creative to attract the reader’s attention. This also makes subject lines easy for scammers to trick the users. So the use of certain subject lines makes your email end up in the spam folder. 

Examples of Misleading Subject Lines.

    • Personal Messages or Leading questions: Personal or intimate questions make the reader think whether they know the sender or not, resulting in your emails becoming spam.
    • Sensational Claims: Certain sensational claims in the subject lines can make your emails spam. 
  1. Get permission from the recipient’s side.

One of the easiest ways to ensure that your emails don’t end up in the spam folder is to get permission from the recipient to send emails. There are many ways to get consent, such as involving a check-in box asking whether they give consent to receive emails or not. 

  1. Make sure your “from” address is not wrong.

One of the major reasons for your emails ending up in the spam folder can be wrong information. The “from” line needs to be accurate so that the recipient knows who is sending the email. Ensure that your “from” address is correct to ensure that your emails reach the recipient’s inbox, not the spam folder. 

  1. Set up Authentication

If you’re using a custom email address, one of the best options you can try is to authenticate your email address. The process of verifying your address as the owner of a domain name. This is especially recommended for people using custom addresses. 

Authentication involves sending encrypted messages back and forth to the recipient servers for validation. Without proper authentication, your emails might trigger anti-spam methods and toss your emails to the spam folder. 

  1. Asking your recipients to allow your emails

Allowlisting means adding an email address to the recipient’s contact list. Doing this will ensure that your emails don’t end up in the recipient’s spam folder and always land in the inbox. 

This is one of the easier ways to ensure that your emails don’t end up in the spam. 

  1. Ensure that your recipients haven’t marked your email as spam. 

The most obvious reason that your emails go unseen and end up in the spam could be that your recipient marked your email as spam. Even though your content is authentic, the recipient might have mistakenly marked you as spam to clear the inbox. 

8. Try proofreading your emails. 

Even when you’re sure that the quality of your content is strong, it doesn’t harm to proofread it. Any typos and mistakes can trigger spam filters. This is because Scam emails are always filled with mistakes. Scammers use this method to target the most gullible of users. So the higher the number of mistakes in your email, the more the chance your emails end up in the spam folder. 

From poor subject lines to keywords that trigger spam filters, there are numerous reasons your emails may end up in spam folders. Whatever the reason, it’s critical to resolve the problem to maximize your return on investment and maintain your audience’s trust.

You can easily keep your messages out of spam by addressing these issues quickly and implementing some tried-and-true best practices. Best of all, those same practices can boost the effectiveness of your messages.

8 Ways to Keep Your Emails from Going to Spam

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