The cannabis industry is more regulated and competitive today. As a result, coming up with an effective marketing strategy to put your cannabis brand out can be challenging. If you talked to someone about the same topic less than ten years ago, you probably would have gotten a different response. That’s because there was no cannabis industry back then. Today, however, the scenario is entirely different. You have legal cannabis available for both medical as well as recreational purposes.
So, you must know how to promote your brand, especially when the cannabis markets are becoming more mainstream. Keeping up with the latest trends in the markets means knowing the ever-changing industry regulations and SEO guidelines. But more importantly, it also means knowing your digital marketing tools and using them effectively in your strategies and campaigns.
But what are these strategies? And how do you make use of them? Here are some tips and tricks that can help you craft an effective digital marketing strategy for your cannabis business.
- Use Social Media Groups.
Social media can help get your brand’s message out. But with reputed platforms banning illegal substances, you might want to think again. To overcome this problem, you can use social media groups to get your brand’s message out. By posting links to useful content, you can provide an expert opinion about your brand. You can do this at least until there is a turn of events when social media platforms decide to lift the ban. Also, you can educate people about compounds like hash or specific products and services.
- Take the Help of Influencer Marketing.
There’s no doubt that influencer marketing has been and will continue to be one of the greatest assets of a digital marketer. The cannabis industry may be new to the markets, but it has already begun to realize the potential of influencers. Not only do they help craft sensitive campaigns, but they also won’t give any chance or reasons to shut down their social media or advertising accounts. Having a lot of followers is one of the essential aspects of an influencer. So, if you plan to take help from one, make sure that they have a vast organic audience.
- Make Use of a Good SEO Strategy.
You can either do SEO yourself or take the help of a company that caters to your specific needs. Take the help of tools and platforms like SEMrush and Ahrefs if you do it yourself. Or, if you are looking for help, you can find listings of digital marketing companies, especially ones that cater to your specific needs, with the help of Google Maps or My Business.
- Think of Alternative Advertising Methods.
If Internet advertising is not your thing, or if you feel that you are not tech-savvy enough, you can always think of using other alternative promotional techniques, such as traditional advertising. Although the world has gone digital, those billboards or pamphlets are still around. So, you can make use of them to spread the word about your cannabis brand or business.
- Sell Products or Services Using Affiliate Programs.
Affiliate marketing has helped many businesses stand out. And, there are hundreds of reasons why they will work for a cannabis business as well. People who sell cannabis products or services using affiliate programs can earn massive commissions, up to 30% in just 14 days. So, that’s reason enough to make use of affiliate programs to sell cannabis products or services.
- Tailored Content with Email Marketing.
Email is one marketing channel that you cannot ignore if you want to see your cannabis business soar. With email marketing, you can achieve not only personalization but also customization and audience segmentation that work to throttle your business forward. Email is also one of the most significant communication channels that have been around for a while now.
Thus by using email marketing, you can personalize your messages, delivering specific information to your target group.
- Develop Industry-Specific Web and Mobile Applications.
No business today can survive without a mobile application, let alone a cannabis business. No matter what other marketing techniques you use, you should still have a mobile app, preferably along with its web counterpart. But there may already be thousands of applications out there. So ensure that you have something unique to offer to your users.
- Try Using Effective PR and Media Relations Strategies.
Having an effective PR and media relations strategy ensures that your cannabis brand reaches the masses. When you engage in PR activities, you can effectively communicate your brand’s message. It will also help you to get your products and services out to large groups of people. With the help of effective PR strategies, you can thrive in today’s highly competitive markets.
The cannabis industry is new to the markets. And to add to that, not many states have legalized Marijuana yet. As a result, when you get your brand’s message out to people, make sure that you understand the sensitivity of marketing cannabis-related brands, products, or services.