If you are looking for proven tips to fine-tune your SEO efforts, you have come to the right place. We have highlighted eight tips to see improvement in ranking.
Follow these tips to make your SEO efforts better!
Update Existing Content
You need to find all the pages you have not updated for 12 months. Once you figure out all the pages, review them to see which content needs improvements.
Break down all the long sentences into short and sweet sentences. This way, readers will not find any difficulty scanning the content.
Your content should be easy to read – it should not contain complex wordings.
If your content is complex, no one will read it.
So it would be best if you made your content simple so that more and more people go through it.
A rephraser helps you simplify the complicated text. Powered by Artificial Intelligence (AI), a rephraser replaces difficult words with simple synonyms and changes the sentence structure.
Most importantly, the rephrasing tool does not change the core meaning of the text. Instead, it maintains the true meaning of sentences.
In this way, the tool turns the hard-to-read text into simple content. All you need to do is visit a rephrasing tool and copy-paste your text.
Hit the “Paraphrase” button and simplify your text effortlessly.
Write an Eye-Grabbing Meta Title & Description
You should craft a compelling meta title and description for your content. These two elements are important because they let Google and readers know what your content will be about.
If Google and readers easily understand these two elements, you will get a chance to rank your page. On the other hand, if the Meta’s seems too hard to read or understand, you may paraphrase it using a free paraphrase tool.
Your meta title and description should not be more than 60 and 160 characters, respectively. If you exceed this character limit, Google will truncate the exceeding characters.
As a result, your target readers may get confused.
Hence, keeping this character count in mind would be best.
You can use a character-counting tool to write tailor-made Meta titles and descriptions.
You must visit a character counter tool and copy-paste your text into its input section.
You do not need to press any button.
The tool will automatically calculate the exact number of characters (with & without spaces). This way, you can craft good titles and descriptions for your web pages.
Do Not Focus On Things That Don’t Matter
To drive more traffic to your site, you should stop considering things that do not matter.
These things do not matter:
· LSI keywords
Google’s John Mueller stated: “There’s no such thing as LSI keywords — anyone telling you otherwise is mistaken, sorry.”
So stop focusing on LSI keywords.
· Long-form content
Some people believe that writing long-form content is better for SEO. Avoid writing lengthier content. This is a myth.
Instead, it would be best to focus on providing your readers with quality content.
· Social signals
Matt Cutts, Google’s head of search spam, says that social signals do not affect ranking.
So they are not very important.
Use Long-Tail Keywords
In general, long-tail keywords are longer than usual keywords. As a result, they have comparatively lower search volume than usual target keywords, but they can be highly effective.
These keywords show why your target users do a specific search and what they are looking for. More than 90% of all search queries are long-tail keywords.
This means that long-tail keywords have higher search intent.
Therefore, you need to identify long-tail keywords related to your topic with low competition and higher search volume.
Use Keywords In The Right Place
You might know that writers add keywords to the pages they want to rank.
You should use keywords in the best-fit places. Do not forget to add the keyword in the meta title, description, web URL, and in the first 100 words of your text.
You should get backlinks from many high-authority sites. Here are some of the most effective ways to build links:
Publish linkable content to get backlinks from blogs and news sites in your niche.
Legit guest posting
When you share content with other sites in your niche, the links from those posts can help your Google rankings.
stick to industry trends
There is a good chance that the publisher will want to publish your data and give you credit with a link if you can link your business to a popular news article.
Test out data-driven text
One of the best ways to get more links to your website is to have content based on data that tells a story.
Whether you get your results from an original survey, public data, or data you already have, write content around them and share it with publishers.
Image optimization is usually neglected while addressing how to improve SEO.
However, when done effectively, optimizing images can help increase traffic to your website.
There are multiple benefits of using visuals in your content. Top-quality visual content can:
- Help readers better understand the text
- Help you break up the lengthy text
- Give readers small pieces of content they can link to or share on social media
How to optimize images?
To optimize images, keep the following things in mind:
- Optimize alt tags, image name, and image title
- Use the original image: to avoid duplication
- Use only the relevant images
- Keep the file size small
Your site should be mobile-friendly
Recent studies show that 9 out of 10 people use their phones to use the internet.
Google now uses an index that only counts your site’s mobile version. Take Google’s Mobile-Friendly Test to find out if your site is mobile-friendly.
There you have it: “8 useful tips to make your SEO efforts more effective”
Follow these tips and catapult your site to Google’s first page.
Best of luck!