Social media platforms have become immensely popular in today’s smartphone era. Social media does not just help people to stay connected to their loved ones; it also allows businesses to promote their offerings.
If you ignore social media marketing in your campaign for digital marketing for the fashion industry, you are surely missing something. Your campaign is incomplete.
You cannot ignore social media when you talk about digital marketing.
It would be best if you had a customized, comprehensive, and carefully planned social media marketing strategy to earn those brownie points social media platforms have to offer to you.
However, before you start making your strategy, it is crucial to look at the current social media trends for the fashion industry. Hiring a fashion marketing agency can also benefit your brand as they are dedicated professionals with experience and expertise to achieve your social media goals.
Let’s discuss some of the social media trends that you need to know.
People Love Live Videos
People love to watch videos rather than reading long texts. Even social media experts believe in creating more videos to inform the target audience about your offers, news, and other information.
The popularity of Instagram and Facebook live video features proves the point. Even social media influencers use live videos to communicate with their followers. A survey revealed that 82% of the audience prefer live videos on social media.
These impromptu live chats can be an excellent opportunity to seek what your customers are looking for and how you can design your offers accordingly.
Ephemeral Content is growing.
Ephemeral Content is Facebook and Instagram stories that disappear after 24 hours. These stories are engaging, original, and loved by the audience.
Being a fashion brand offers you an opportunity to reach out to your audience without spending a penny! You can experiment a lot with this story feature and showcase your products, services, and other offerings.
For example, you can show how a particular outfit is made or what a client has to say about your dress or accessory you are offering.
These stories are informal and impromptu, and you can also create polls, surveys, and quizzes. You can also show a virtual tour of your workplace and other variety of engaging Content that develop a sense of cohesiveness.
Chatbot communication is the new norm to stay.
Customers don’t want to communicate with those fake chatbots with computerized communications. When you hear the word- CHATBOT, that is what you will think about.
However, AI-powered chatbots don’t disappoint people as they are quick and bring exact solutions to the table in just no time. These chatbots understand your concerns precisely and get you the best available answers within seconds.
If you are a start-up and cannot afford 24*7 support for your customers, these AI-powered chatbots integrated into your social media pages can help you manage your customer queries. It is a cost-effective solution to help them out when they are stuck somewhere.
Adaptation to AR and VR Technology
Augmented Reality and Virtual Reality are two major social media influencers that will be an integrated part of the social media marketing campaigns for years to come. The main reason is the experience they offer to customers. Many eCommerce companies are offering AR-powered shopping where users can virtually try the product they want to buy. Customers can make better decisions with such facilities.
Even social media platforms such as Instagram, Facebook, and Snapchat offer hundreds of different filters to click images or create videos. Even gaming companies are coming up with VR gears to provide an immersive gaming experience. AR and VR technologies are here to stay to offer a superior user experience.
Influencer marketing will grow.
Influencer marketing will grow, as we can see. However, the way brands and influencers connect will be different from what we have witnessed before.
When it comes to digital marketing for the fashion industry, brands now might collaborate with fashion influencers over a series of social media posts in the form of videos, short stories, or live videos.
Go for local targeting.
We all know about local SEO, right?
While designing your social media marketing campaign, it is essential to go for local targeting. You can geo-tagging your stories and promotional posts to attract local audiences who might be interested in your offerings.
If you are a new fashion brand, starting with local targeting will help you to improve visibility and recognition.
User-generated Content will rule.
When users love your brand too much, they will create Content for your brand. Such user-generated content will surely make a righteous impact in the minds of your audience. Many brands now leverage UGC to showcase as social proof for the quality of their products and services they offer.
Video content will continue to bloom.
Ask any fashion marketing agency, and they will tell you that video content is the most engaging content form as people love to see rather than read. Brands are now shifting to video content to leverage the benefits it has to offer.
You need to ask the agency you have hired to prioritize video content over text to engage with your audience in the best way. Videos keep the users hooked to their screens, and people get influenced when they are engaged.
Social media marketing of a fashion brand is a different game altogether. It is a more visually appealing niche, and you need to work on that aspect more. Videos and images must be an integrated part of digital marketing for the fashion industry as people love visually appealing Content.
Keep social media trends discussed in this blog and ensure that you have a robust, comprehensive, and effective social media plan for your fashion brand.