Today’s online space is extremely competitive. High rankings became the primary goal of any website owner. Why? They grant you visibility and, therefore, sales. It is crucial to understand that quality and useful content itself will not do the trick. It would be best if you worked on your backlinks as well. According to Google, this is one of the three most important aspects to take care of while trying to achieve high rankings.
Backlinks are hyperlinks that lead from one site to another. If the search engine sees lots of backlinks from trustworthy sources to a particular website, it will signal a high-quality resource.
Even though link-building strategies can vary, some general tips can still follow to ensure the best outcome.
1. Create Worthwhile Content
There is nothing worse for your link-building strategy than poorly written content. No one will link back to it if it brings no value. So, before you decide to reach out to anyone for backlinks or even look for the best place to buy backlinks, make sure that your content is worth readers’ time. To ensure this, you need to clearly understand how your target audience looks, their needs, and how you could satisfy them.
To ensure your content is explicit, do some research first. Analyze the websites relevant to your niche, which have high-ranking positions in the search results. Pay attention to:
- how many images an article or blog post contains;
- how the text is framed;
- how general or specific the material is;
- how the topic is revealed, and so on.
Then follow this tactic when preparing your content.
2. Partner Up With Your Customers
One of the easiest ways to build a natural backlink is to ask someone you trust. It can be either one of your clients or a partner you are doing business with. For example, you could offer to create some reviews for their products or services, including a link to your website in the description. Another idea is to take part in a client’s case study. If your clients or partners have a page that lists all companies they are working with, you can try to get there as well.
3. Guest Blogging
No doubt, it is one of the most popular options when it comes down to building backlinks. Guest blogging can be a highly beneficial technique if only you approach it correctly. To do that, try to follow the next rules:
- Never contact platforms irrelevant to your niche. Backlinks are only useful when they appear on a relevant website. If you sell cars, getting a publication on the gardening website will not improve your ratings. Please, stick to your niche. Do not try to be a know-it-all and post on every resource that agrees to publish your content. Your materials will seem much more credible if you stay close to your niche.
- Publish less but with higher quality. Do not try to fool the search engine by publishing much mediocre content with links to your website; this will only cause more damage.
- Be consistent. Try to post consistently, for example, one blog post per week. Find out how much time you need to create a quality article and stick to the deadline.
4. Broken Link Building
This tactic might seem like a cheat; however, it works. It is very simple to use: you should find a trustworthy website with a dead link. It can be done through one of many programs, such as Ahrefs. Your next step would be to recreate the content that this link leads to. Then, contact the website owner, claiming that they have a broken link, and suggest your content as the initial one. Dead links do no good to user experience, so this tactic has a high chance of working.
5. Reach Out to Your Uni
It is a rather unorthodox way of getting backlinks; however, it will be worth it in the case of success. If you are a successful entrepreneur, do not hesitate to contact your alma mater or a business school you graduated from. There is a chance they could consider featuring you in one of their articles. In this case, you would be getting a .edu link that can significantly improve your credibility.
6. Become a Part of the Industry Survey
Writing an article usually takes a bit amount of time, while conducting a survey may be just as time-consuming. However, the last one is much easier in terms of work that needs to be done. A quality report can get hundreds of backlinks without your interference. Just as we have mentioned previously, stay close to your niche. If you already have some credible publications about your topic, adding a survey to the list will only make you seem like a true professional. Which, again, will make people trust your publications and want to link to them.
7. Use Infographics
Creating visual content can be refreshing and make you stand out from the crowd. It is also easier for most people to perceive the information presented in such a form. Building an infographic can bring you a significant number of natural backlinks if your content is easy to understand and delivers value.
8. Keep an Eye On Your Backlinks
It is crucial to keep track of every backlink you have ever built. This way, you will know which type of content works the best for you to build natural backlinks. To avoid significant time waste, use one of the many programs created specifically for this.
The art of building trustworthy backlinks can be hard at times. Each particular company should figure out its link-building strategy if one wants to maximize the results. Admittedly, it takes time. But trust us, with enough dedication, you will be able to skyrocket your rankings and eventually increase your sales. We hope these tips will be helpful, and you will be able to successfully implement them into your link-building strategy.
Marie Barnes is a writer for Photza. She is an enthusiastic blogger interested in writing about technology, social media, work, travel, lifestyle, and current affairs. She shares her insights through blogging.