We recently published an infographic on video’s expanding influence. The future, on the other hand, has already arrived. Marketers have witnessed a full-fledged video revolution this year. According to Wyzowl statistics, 63% of businesses have started utilizing video content marketing. Video marketing is critical to 82 percent of respondents’ overall strategy. Video is rapidly changing, and we may anticipate reaching new heights sooner than we imagine. This trend is being fueled by the fact that 83% of businesses believe video marketing provides an excellent return on investment.
Without question, video marketing is one of the most recent additions to your marketing toolkit. However, it is conceivable that you have more reservations. For example, is it genuinely worthwhile to try video marketing for your business? Are you equipped with the necessary resources to generate and promote video content?
Imagine how valuable a video is if a picture is worth a thousand words. That is the premise of video marketing, a cutting-edge marketing method that incorporates visually appealing video into your campaigns. Video marketing may assist with various tasks, from client relationship-building to publicizing your brand, services, or items. Additionally, utilize video marketing to distribute viral (entertaining) material, provide how-tos, promote customer testimonials and live-stream events.
8 Reasons Why You Should Incorporate Video Marketing in Your Business
1. Videos Can Clearly Describe Your Product
Complex products can be challenging to understand. Your target market must comprehend yours before making a purchase. Visitors to your website are 64–85% more likely to purchase after viewing a product video, which is fantastic news for you.
Instead of merely explaining what you’re giving and how it solves a problem, an explainer film enables you to demonstrate it. It’s at the top of our list of the first small company video marketing videos we will develop. Therefore, if you do not already own one, acquire one!
2. Video Demonstrates a High Return on Investment
Complex products can be challenging to understand. Your target market must comprehend yours before making a purchase. Visitors to your website are 64–85% more likely to purchase after viewing a product video, which is fantastic news for you.
An explainer film enables you to demonstrate it rather than merely explaining what you’re giving and how it solves a problem. It’s at the top of our list of the first small company video marketing videos we will develop. Therefore, if you do not already own one, acquire one!
3. Video Helps Build Confidence
Conversions and sales are built on trust. But on the other hand, developing confidence should be a self-contained objective. The whole premise of content marketing is built on establishing long-term connections and trust. So, rather than selling, entice customers by giving them valuable and entertaining information. Mark Schaefer, Executive Director of Schaefer Marketing Solutions, put it better than I could:
Everything is accomplished through video. Video content is more likely to engage us and elicit an emotional response. YouTubers have risen to prominence as the most potent social media influencers for advertising your business to the audience’s elite members. As a result, if you’re committed to content marketing, you should also be committed to video.
Additionally, promotional videos can help build trust. Due to concerns about fraud and deception, some purchasers remain cautious about making online purchases of goods and services. In comparison, good marketing videos convey your products in a conversational tone. As a result of the impression of individuality created by videos, 57% of customers believe they have increased their confidence when making online purchases. If you want to edit photos or thumbnails for your videos, check out the photoshop price now.
4. Google Is a Big Fan of Video Content
Visitors will spend more time on your site if you use videos. As a result, increased exposure instills confidence in your site and notifies search engines that it has good content. Moovly provides some astounding statistics: If your website has a video, you’re 53 times more likely to rank #1 on Google. Since Google purchased YouTube, video’s significance on your search engine ranking has increased substantially.
Check to determine if your YouTube videos are optimized for search engines. Create titles and descriptions that are enticing. Include a link to your company’s website, as well as information about your company’s products and services. Facilitate the next step for prospective clients. Investigate the world of interactive videos to elicit further behaviors.
Additionally, because Google owns YouTube, they enjoy ranking their site first for various searches. While our MasterClass review has a reasonable probability of ranking well in the search results, the top three slots are now held by a YouTube carousel! In other words, we will not be considered above the fold unless we are willing to make a video.
5. Mobile Users Enjoy Watching Videos
Mobile and video are tightly connected. 90% of users watch videos on their mobile devices. The number of mobile video views has increased by more than 233 percent since the third quarter of 2013. YouTube reports that mobile video consumption is growing at a rate of 100% each year. Because people prefer to watch videos on their smartphones and the number of smartphone users continues to grow, your video viewership will increase.
According to Google, smartphone users are twice as likely as television viewers to feel a personal connection with firms that offer video content or commercials on their devices. Due to the growing popularity of mobile video, marketers must be aware of how their customers interact with their phones on a personal level. Please provide them with more alternatives, such as the video material they view.
6. Video Captivates Even the Most Disinterested Shoppers
Not only is video content an excellent tool for learning, but it is also straightforward to consume. In the modern era, life is too hectic to read lengthy product descriptions or complete in-depth research on services. In addition, the modern buyer expects to see a product in action before making a purchase. Therefore, preference for video is one of the primary elements influencing the use of video in content marketing.
Video marketing can reach a large number of people and works on multiple levels. Even the laziest of slackers. Ensure that you target both the eyes and ears of the potential client. Your competitive edge has grown!
7. Social Sharing Is Boosted by Video
In 2015, 60% of social marketers employed video material, while 73% of all respondents intended to use video content in 2016. They most undoubtedly did. With their expanded capabilities, social networking platforms are now promoting video creation. Facebook has added new features such as 3600 Video, Live Video, and Lifestage (A Video-Centric App for Teenagers). Instagram announced the availability of 60-second videos and Instagram Stories, while Twitter announced the launch of Periscope. YouTube is the world’s second most popular social network.
However, video marketers must remember that people communicate emotions rather than facts in social media marketing. Seventy-six percent of customers responded that they would share an engaging brand video with their friends. Create humorous videos to increase social share. Social shares can drive traffic to your website, which you can subsequently monetize. While emotions do not provide a return on investment, they can aid in developing your business.
8. The Power of Video to Boost Email Open Rates
When used for outreach, video can assist you in breaking through inboxes and generating three times the response rate.
The best method to incorporate video is to avoid embedding it in an email. It is because most email clients do not support embedded video playback. Even if they do, essential video files significantly increase the probability of your email being flagged as spam by spam filters. Instead, a video thumbnail in the email body will direct readers to your website or landing page. With a few clicks, you can even configure the player to autoplay. You can also learn more about email marketing.
Conclusion
Advertising via video is becoming more affordable and accessible. Video usage is increasing due to technological advancements and the ease of distributing it globally. Creating marketing films for your organization requires creativity and an understanding of human psychology. The combination of these characteristics enables the affordable development of true advertising miracles.
