Almost every other website owner uses Google Analytics. But not all of them have complete knowledge of the Google Analytics software. People often use just the basic statistics by Google Analytics to track their website’s performance. This article will introduce you to 8 great tools that you can use with Google Analytics and bring success to your business.
But first, let us see why web analytics is essential for your business and why you must use Google Analytics.
Why is web analytics important?
Web analytics is quite crucial in today’s world when most businesses are moving online. It not only helps you understand your site’s behavior but what impact it makes on the users. You can find out which is the most popular content on your site or how visitors land on your website. Here are some significant reasons why businesses in today’s time use web analytics:
- It helps you understand who your visitors are, that is, what are their age group, gender, and location.
- You can find out which content on your website gets the most visits
- When you know your users better and what kind of content is preferred by them, you can work to enhance the SEO of your site
- You can collect relevant data for your website, perform data analysis and make profitable decisions
What is Google Analytics?
For those who do not know, Google Analytics is a tool that helps you shape a successful strategy for your business. Here are some of its noteworthy features:
- Google Analytics is a free web analytics tool, which is one of its unique features. Nothing comes for free these days. Yet if you are a website owner or a marketer but are not using Google Analytics, you miss out a lot.
- Google Analytics is automatic. It can do all the work for you and save a lot of time. It can generate reports, create spreadsheets, analyze data and even email the report to whoever you want.
- Google Analytics can be easily integrated with various other tools, which can enhance your website altogether. This means more chances of success for your website.
What can Google Analytics do?
Google Analytics can perform various functions, such as keeping track of the website traffic and how different website users interact with the site. Some specific functions of GA (Google Analytics) include:
- Tracking the performance of Adsense, Adwords, and other marketing campaigns
- Best ads on the website
- Number of page views or number of visitors on the site
- Most popular content of the website
- How much time a visitor spends on the website
- Knowledge of what kind of content to create for your website
- Identifying which social media platforms to target for your success
- Finding the age, gender, and location of people visiting your site
Eight great tools that can be integrated with Google Analytics
It is a Chrome extension that helps you verify your website tags easily. You can check whether Google Analytics and Google Tag Manager are working correctly or not. Using this tool is super easy. All you need to do is navigate through a page, and the Tag Assistant will showcase what all tags are on that page. It also provides suggestions for improvement and errors, if any, on that page.
This is a tool that you can integrate with Google Sheets and generate reports quickly. If you are working in an organization, you must have to send marketing reports to the management. You need to gather data from various sources such as Google Ads, Facebook Ads, Google Analytics, and more. With Supermetrics add-on, you can merge data from all of these sources and create a combined report in Google sheets. You can pull data based on different metrics and dimensions.
As discussed above, data is an essential aspect of decision-making in marketing. You need to collect and analyze Google Analytics data, and Table Booster enables you to do so with ease. With this tool, you can create bar charts and heat maps to visualize your data. This tool also makes it easier for you to understand the collected data.
Data is one of the significant aspects of decision-making in the world of marketing. Good data implies good decisions. But the information that you fetch from Google Analytics might not be in its best form. You need to find missing data items and remove the duplicate, polluted, and irrelevant data items. Verified Data allows you to gain control and prove your collected data to make correct decisions. It is an automated tool hence saves a lot of time.
Although you can easily build campaign URLs in the URL Web page of Google Analytics, many people find it complex. So one can use the Campaign URL Builder Chrome extension to do the same function. It is easy to use, and you will be able to create your campaign URLs much faster. You can create and merge pre-configured tags, create a default campaign and edit multiple URLs quickly by using this tool.
Like every other business, you must also be willing to enhance your search engine rankings, and for that, you might be using various SEO techniques. Screaming Frog is one such tool that can help strengthen your SEO and can be easily integrated with Google Analytics. With this tool, you can find broken links, analyze metadata, find duplicate content, generate XML sitemaps, visualize site architecture, and a lot more! The free version permits a crawl limit of up to 500 URLs, while the paid version (£149.00 Per Year) allows unlimited Url crawling.
This tool helps you understand what all data is being pushed into Google Analytics, when it is pushed and whether there are any issues related to this data. Google Tag Manager dataLayer Inspector+ allows you to debug, monitor, and see detailed information, all compiled in one place without the need to move from one page to another. The developers are adding more new features to this tool, such as hiding events, ignoring hits, simulating DataLayer pushes, and so on.
This is a superb tool that can help you find out which companies are visiting your website and how they interact with it. This tool can help you find out who is ready to buy your products since they often visit your site. You can quickly contact these people (leads) and close the deal. Based on how the visitors interact with your website, you can identify which content works the best, and hence you can build better sales pitches for your website.
Simon, marketing lead of MyAssignmentAssistance, says, “by using Google Analytics and these tools, you can break down data related to your website into various forms. This data can be used to analyze how the website performs in different aspects such as audience, user experience and how your marketing campaigns are behaving”. Here is a list of what kind of data can be gathered with web analytics:
Data about the audience
- Number of visitors on the site
- Number of unique visitors
- Location of the visitors (country)
- The device used by the visitor (desktop or mobile device)
Data about the audience behavior
- Pages visited frequently
- Common landing pages
- Common exit pages
- Time spent per visit
- Number of pages per visit
Data insights about Campaigns
- Which campaigns are working the best (deriving most traffic)
- Which keywords are yielding the most traffic
- Which techniques are working in the campaign (email marketing or social media marketing)
Web analytics is of utmost importance for businesses today no matter whether you are a law firm, accounting firm, bank, school, private organization, or provide college homework help. I hope this article has helped you understand the importance of using Google Analytics for your website and visualize which tools incorporated with Google Analytics could benefit your website. Each of these tools has a unique function and can make your work a thousand times easier, especially if you are a newbie in the online marketing world.
Author’s bio – Emma Jackson is a specialist in content writing, blogging, and exploring new topics. Emma is also a part contributor to GoAssignmentHelp, which provides write my essay. She loves to write issues like essays, education, and assignment services.