We are already familiar with the concept of digital marketing and how effective it can be for a wide range of businesses. The business entities, individuals, entrepreneurs, and start-up companies utilize digital marketing trends and ensure their long-term survival in the market.
Digital media is way more resilient and competitive than traditional media outlets. That is why it is crucial to figure out the upcoming global trends of this phenomenon to be ready to compete.
What is Digital Marketing?- A short Overview
Digital marketing, online marketing, internet marketing; all are different names of one phenomenon. However, it is the technique that brands use to connect with their potential customers via social media and other online platforms.
The global trends of digital marketing show a 10% rise in mobile users from last year, and this rate continues to rise even more. It proves that people are becoming more equipped with smartphones and Making Strategies, so companies need to focus more on digital marketing. Moreover, the pandemic situation has also taught us the importance of digital marketing.
Global Trends That Will Affect Digital Marketing in 2022
We must have a crucial level of awareness of our surrounding environment if we want to compete with them. As the pandemic has altered the marketing landscape worldwide, some global trends are gaining more importance than others. Especially, their importance will keep on rising as the year will progress. So, we have outlined the 8 most important and popular global trends that will affect digital marketing in 2022. Here they are;
1: Artificial Intelligence (AI)
AI is continuously growing, and it has the capacity of transforming potential leads into qualified customers faster and with more ease and efficiency. From tracking down customer habits to their purchasing behaviors, everything is possible to measure with AI analytics.
AI has the ability to connect with people more efficiently, and thus it also has the propensity of increasing your website traffic. Furthermore, with an increased urge towards online shopping, being secured and safe has become an essential factor in digital marketing. AI can ensure that your website is secure for online transactions, and thus it will build trust with customers.
2: Voice Search
Voice search will keep on dominating the digital marketing spectrum in 2022. This global trend is undoubtedly crucial because we have seen how comfortable people are becoming with Siri, Google Assistant, Alexa, and Cortana. They have almost 95% accuracy in listening, and it requires much less effort than typing.
This fast-paced world will continue to promote voice search, and that is why digital marketers must shift their focus towards this global trend. If you make your website content optimized for voice search, you are automatically expanding your customer acquisition potential.
3: Augmented Reality (AR)
You can insert digital items into real-time video capture and enjoy a 3D experience in whatever you view online. The AR-centric applications are becoming a new favorite of digital marketers, and soon it will be a global trend.
Companies rely more on AR trends because they funnel potential customers to their websites and increase their engagement rate. For example, if you want to shop a dress from an online shopping website and you want to know how you’d look wearing it. With AR technology, you can get a trial in a virtual dressing room, which will be more popular in 2022.
4: Personal Chatbots
Customer service is of foremost importance in a business, be it digital or physical. So, digital marketers have designed personal chatbots for customers where they can have a one-to-one conversation with customers. In addition, it increases their satisfaction rate because it resolves their queries in no time.
Chatbots are a global trend, and they will rule the digital market arena in 2022. These virtual assistants can provide customers fast and efficient service 24*7, and the information accuracy is no less than human assistants.
5: Virtual Events
Live events have become popular since 2019, and they are still on the rise. Of course, the advent of virtual events happened out of an emergency, and we all know that. But, the trend has become so popular that digital marketers will persist with it even in 2022.
This is already a global trend because it is compelling event marketers to rethink that campaign strategy if there is not much share and comment on the live video. Thus, measuring the ROI of a campaign has become easier with virtual events.
6: Omnichannel Marketing
This is not a new trend, but it is still trendy and will undoubtedly be popular when 2022 will arrive. Limiting brand interaction to one channel is not enough, and the more channels a brand has, the better probability it has to acquire more customers.
Omnichannel marketing is a global trend because brands worldwide use it to increase their interaction with the target audience. Almost every brand, large or small, promotes its products on Facebook, Instagram, YouTube, and Twitter, so they are all part of the omnichannel marketing loop.
7: Mobile Friendliness
The days were long gone when people had to have laptops to search for something online and buy them. People can now access every app on their mobile phones, and that is why digital marketers will have to make their websites mobile-friendly.
The user interface of mobile apps must be equivalent in quality, design, speed, and accuracy as they are on laptops. Only then this global trend will be a popular choice among the customers of 2022.
8: Video Content
Contents must be pleasing to the eye, so video content is a global trend in digital marketing that will rule the future. But, of course, it is not a new trend; instead, it has been in the market for almost 15 years now. However, it is still popular because gathering information from watching a video is more fun than reading a long article.
The audio-visual stimuli in video content marketing make them more relatable to our everyday experience. That is why we seem to prefer this global trend even after all these years.
It has now become a global trend to leverage the strengths of online platforms to boost the revenue and profit of a company. As a result, we have outlined the global trends of digital marketing that will dominate the market in 2022 here. Of course, it would be best if you had a strong internet connection, a laptop, or a desktop, or a smartphone, and you are all set to step up in the world of digital marketing.
Rogen Rosenberger is a professional content writer with years of experience in blogging. He graduated from Standford University, California, and then started his career in blogging. He is also a freelance content writer and contributed articles to Big Jar News, Moneyoutlined & Small Business Journals. Also, he is interested in travel, food, technologies, fashion, and much more.