If you are wondering how to grow your taxi business, then the first key is to promote your business in the local market. Taxis are the most feasible mode of transportation across the world, and you would compete for taxi giants like Uber, Lyft, and others. If you want to be successful and stay competitive, you need to learn how to market your service to potential customers.
Having a taxi dispatch software is the secret sauce in the commercial transportation industry. You can build a mobile app for your customers which lets you conquer the huge market based on taxi apps. Develop a taxi app can dramatically increase your customer base by simplifier the entire process of taxi booking. You can facilitate the customers to book a cab in just a few clicks.
On the other note, Uber-like taxi app is the best way to promote your taxi business. There are many digital marketing strategies that you can combine with your mobile app to boost up your business.
- Affiliate marketing
It is a great marketing strategy. It offers excellent results just by sharing some percentage amount of your services. It works by connecting with the best websites for taxi apps to promote your taxi business and if any user takes the services using their promotions like they will get some percentage of their services. It is considered as the best strategy to attract your riders and build customer base online free from anywhere anytime.
- Promo code, booking offers
Along with excellent services, everyone looks for competitive rates. Offering promo code, discounts and other offers can enhance your customer base. You can create promo codes for rides during festival time like Diwali, Christmas and New Year. You can also encourage the riders to share these promo codes with their friends for getting additional discounts. There are many deal sites which can be easily accessible through the Internet. These sites offer deals on restaurants, taxis, online food delivery, spas, and many others. Millions of people browse and optimize these sites to get good deals on different services. You can tie up with some of the most popular websites in your area to attract these customers.
- Refer and earn
Refer and earn is the best marketing for mobile apps. In this world, where mobile apps are ruling our lives, there are many ways to share the URL with their friends. The rides can share the codes and earn the reward by inviting the customers to install the app for the first time.
- Social media marketing for your taxi app
Social media marketing is the most powerful technique to promote your business and increase traffic. With the availability of Internet and affordable gadgets, everyone is sticking to their social media. You can start networking on Facebook, Instagram, LinkedIn, Twitter and many others. These social media platforms offer many ways to communicate with your customers. All you need is to create your business page and link it with your website or mobile app to increase traffic.
- Publish Customer reviews
It is an unpaid form of promotion. You can promote testimonials, ratings, and feedback of your riders on social media platforms to aware your audience about your excellency in taxi service. Besides, you need to provide quality service to your passengers to spread the word about your business. You can even publish these reviews on your website as a part of your exceptional service.
- Invest in PPC
PPC refers to Pay-Per-Click, where you have pay whenever the users click your ad. If you are not new to digital marketing, you must have heard about the fantastic world of PPC. You need to create an active PPC campaign for your taxi business. You can hire the PPC marketer who will help you to enhance your traffic and generate leads. You need to get a dedicated landing page designed for all your advertising efforts. You can also ask for detailed insights for the PPC campaign regularly.
- Distributing PR
The online media is always on a prospect for path-breaking news that would earn them a substantial number of hits. You need to pick an experienced PR person who has significant media connections. The professional will help you to prepare a proper press release announcing your business news, your products and services. Then you have to send them to all the local online media. You need to be careful about choosing the websites whose visitors would be interested in your taxi services so that they would be interested in writing about eh launch of your business.
- Business Listings
You can get your business listed on many websites that publish reviews and local companies. There are many taxi companies that choose to add exclusive deals and update contact information about the business hours and operating time, size of the company and many others.
As the owner of your taxi business, you must choose what kind of business structure you need to support your business. This choice has enormous implications for your digital marketing strategies. A taxi business is similar to other businesses, and you can choose proprietorship, partnership, or private limited company for growing your business. Most of the taxi businesses select a private limited company because of the amount of credibility and possible outside funding.
After deciding your business structure, you need to have a robust digital marketing strategy along with the best taxi app development company. Although the basics of marketing will not change, you would need to experiment with the mediums to find out what works best for your business.
Author – Bio
Mushahid Khatri is a Chief Executive Officer at Yelowsoft, one of the leading Taxi Booking app development company. It is known for developing Taxi Dispatch Software of unmatched quality. He believes in sharing his strong knowledge base with a learned concentration on entrepreneurship and business.
8 Digital Marketing Strategies That Will Work For Your Taxi Business