For eCommerce businesses, sending your customers (especially potential ones) emails is a must. Email marketing can help you engage with customers and drive sales on products and services.
However, video email marketing has taken the eCommerce industry by storm because it helps display your company visually and gives it character when advertising your products/services to the masses. In fact, it’s been reported that a customer will most likely click on a video rather than read simple text. So, here’s a quick guide on how you can utilize video email marketing in seven great ways.
Update Cold Emails
“Adding a video to a cold email will have potential customers become curious about your brand,” said Crystal J. Riebe, a marketer writer at 1Day2write and Writemyx. “First, you come up with a perfect subject line in the email. And, if you add the word ‘video’ to your subject line, it helps grab people’s attention; or, you can add emojis to the object of your email to create more urgency to check it out. By doing these things, you’ll see your sales and brand awareness go up.”
As mentioned earlier, people are more likely to click on a video to learn more about a product than just read about it. So, why not better accommodate online shoppers by placing product descriptions on your sites and your cold emails? You can still add text next to the video, but the video should be your brand’s moment to shine.
Video tutorials are one of the most popular videos on the Internet. Try adding tutorials to your marketing emails – ones that showcase the product you’re selling and how it can be used. Chances are, you’ll most likely see someone buy the product that they’ve seen from a tutorial because the video had inspired them that much. So, why not give it a try?
Word-of-mouth, even in the tech age, is still something you’ll need to consider. It’s been reported that 92% of customers say that they would trust recommendations from friends and family or read trusted reviews online. So, don’t be afraid to encourage satisfied customers to send video testimonials that you can use in your newsletters and/or post online. You can even ask them to share your videos on their own social media, along with tagging your company page.
You don’t have to wait until the holidays or other special occasions to make that promotional pitch on a product or service. Holidays like Black Friday are one of the most popular times to bring out the promotions, and email promotions help to drive sales during those times.
You can even use social media like Facebook to create a business page, where you can create posts, post video content, etc. When you upload your videos to Facebook (regardless if it was uploaded on YouTube, Vimeo, or on this platform), users can watch them.
Build Customer Trust
“The biggest thing that you have to do in email marketing is building customer trust,” said Eve Dickinson, a manager at Britstudent and Nextcoursework. “Feel free to show people what goes on behind the scenes, like clips of employees intros or staff doing fun team-building activities with each other. In this way, your company seems more human to customers, rather than feel robotic and faceless.”
In other words, people want to get to know your company more. So, be sure that you and your staff put your best foot forward.
Finally, don’t be afraid to show your appreciation to your customers. In your thank-you video, include messages from you and your staff. You can even allow one or two of your employees to share a short testimony on helping a satisfied customer. Just keep in mind that your video needs to be and feel genuine and heartfelt to your viewers, leaving a positive impact on them and encouraging them to return to your site to buy something else.
Producing and uploading high-quality videos can help your business shine and resonate with customers (old and new). Once your videos start gaining traction, be sure to stick with the winning formula that keeps your customers coming back for more. Remember to keep your customers’ needs and interests in mind as you continue to implement video email marketing.
Michael Dehoyos is a contributing editor for Ph.D. Kingdom and Academic Brits. He is also a content marketer by day, assisting companies in producing marketing strategies, and a writer by night at Origin Writings.