7 Ways to Drive Traffic to Your WordPress Blog
- SEO, WordPress

7 Ways to Drive Traffic to Your WordPress Blog

 

If you’re a business owner, you know that attracting new visitors and keeping them is not an easy task. Capturing users’ attention online quickly enough to make them stay interested is extremely challenging. The good news is that proven methods can help you reach a wider audience and help you grow your business online. With proven SEO tactics, social media marketing, and other approaches, you can drive bigger traffic to your website and grow your sales.

7 Ways to Drive Traffic to Your WordPress Blog

These seven tips will help you achieve that goal. 

Write High-Quality Blog Content

To drive more online traffic to your website, you should take blogging as part of your strategy seriously. If you feature a blog on your website, you have up to a 434% better chance of ranking higher on search engines. 

It would be best if you first determined your target audience when you started writing and uploading your blogs. What is it they would like to read? What kind of information is your target audience seeking online? For example, some content is more likely to go viral and reach a wider audience. Therefore, it generates more traffic and rewards your website with higher online visibility. You should also pay attention to your title tags, images, intro, and other relevant features. 

Utilize internal links

When uploading posts or pages within your WordPress, you should link other content on your website. When you offer your visitors links to related content, you will immensely improve user engagement and lower the bounce rate on your site. On top of that, your content will get a better chance of getting discovered, opened, and shared by new visitors. Overall, utilizing internal links is one of the most common SEO practices that will drive traffic to your website. 

Optimize the Speed of your Website

The loading speed on your website can significantly affect your ranking on search engines, and it can also affect your visitor’s experience. Imagine you manage to draw new visitors to your page, but then they have to wait way too long for your page to load. Most people abandon websites in seconds if they fail to load quickly enough. According to a study by Section, up to 22.2% of online users abandon a website after only five minutes. This study also pointed out a strong correlation between the page load time and the number of pages opened and viewed by the visitors. 

So, if you want your new visitors to stick around and keep opening your pages and engaging with your content, you need to optimize the load speed on your site. For instance, carefully pruning some of the unnecessary widgets, plugins, ads, multimedia, and external services from your site can help you boost your page load time. 

Build an Email List

Email marketing is a lot more beneficial than you may think. When done right, it can help you build a strong and trustworthy relationship with your loyal customers. Once you draw new visitors to your site, your next goal is to keep them and turn them into regular visitors and customers. The best option would be to devote your time and effort to building an email list and maintaining steady contact with your customers via email. Instead of just hoping the new visitors will return, you need to be proactive and use the full potential of email for your marketing benefits.

For example, when new visitors register on your website, send them a gift coupon for their first purchase. Offer them free membership deals, e-books, templates, and other lead-generating features that will persuade your visitors to provide you with their email addresses. You can create several email lists to categorize your visitors into different groups based on what kind of newsletters they want to receive. Also, personalizing your emails by starting them with your customers’ names can help you turn your first-time visitors into long-term loyal customers. 

Optimize for Search Engines

Providing high-quality content is the best method for getting higher rankings on Google searches. This includes your product pages, the copy on the home page, and everything that comes in between. However, there are other steps that you should include to help boost your content and make it more visible online. That is where optimizing your search engines comes into play.

Firstly, you must ensure your privacy settings are set to Public. That way, search engines can easily locate and index your website. Then, you should research some keywords and try to find specific words or phrases that your target audience commonly looks up in their search engine queries. These are some phrases you should aim to utilize in your content. It would help if you included these keywords in your headers, titles, meta description, body copy, and URLs. 

This is just the beginning and only scratches the surface of SEO and how it can help drive more traffic and sales to your website. A great start is if you own a small business in Australia, starting with local SEO and hiring a professional SEO company in Sydney that will help you optimize your website. 

Expand your Marketing on Social Media

Social media now plays a huge role in digital marketing. Most people spend much of their time on social media apps for entertainment or business. This means you can easily reach your target audience on almost any social media platform. Therefore, social media marketing can help you attract a larger audience and drive bigger online traffic to your website.

All you have to do is research to find out what apps your target audience uses the most. Is it Instagram, Facebook, Twitter, or something else? Then make sure to be consistent and provide high-quality content to reach and speak to your target audience. By sharing your content and allowing your visitors to share it, you have a better chance of making your content go viral. 

Track your performance

Lastly, you must be consistent with tracking and measuring your performance on your main website and social media accounts. Tracking the metrics to see what kind of content generates more traffic online has many benefits. Firstly, it will allow you to get an insight into what content the users mostly engage with. You will also get to see if your content is managing to reach the right kind of audience. On top of that, you will estimate what kind of content is not doing well and should be improved in the future.

Social media apps additionally have options for business profiles to track their progress and activity on their content. With just a few clicks, you can see how many people interact with your content and how they interact with it. Do they just like your content? Are they leaving comments, and are they sharing your content? All of this interaction points out the strengths and flaws of your content and helps you improve it so your users can have a better experience as your visitors. 

Conclusion – 7 Ways to Drive Traffic to Your WordPress Blog

Overall, drawing more traffic to your website has much to do with SEO. How you write your content and optimize your page can greatly impact your online visibility and ad traffic. However, it would be best if you didn’t focus on your website only. Knowing how to utilize email and social media platforms can help you go a long way. If you know how to provide high-quality content, use internal links, optimize your page, utilize the benefits of email and social media, ad track your performance regularly, you’ll build a strong connection with your target audience and help your business grow online. 

7 Ways to Drive Traffic to Your WordPress Blog

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