Over the past two years, Instagram has grown exponentially, gathering one billion active users and growing at the fastest rate of any major social platform.
And with users, now in the photo-sharing app, with an average of 53 minutes spent per day, its impact on our daily lives has been noticeable – and I don’t just mean the number of people who refuse to cut. Let them eat until they get the perfect picture of #burn goggles.
Instagram has created sub-genres, businesses, and careers and has engulfed entire industries. In this post, we’ll take a look at the seven ways that Instagram has influenced innovative practices, which are worth considering in your marketing and outreach process.
1. These are Diverse Standards of Beauty
When it comes to affecting young people’s mental health, Instagram has received a fair share of criticism. Some blame the amount of filtered, edited images, which offer unrealistic expectations of beauty and a reversal. In providing users an accessible platform, a more distinct view of beauty can also be shared.
People no longer rely on traditional media to broadcast a narrow definition of beauty. Users are trying to break the bar of beauty through Instagram, from sharing their immovable brokers, stretch marks, and scars to increasing the size, trans, and disability effect.
These diverse exhibitions are growing on the platform and are attracting significant audience attention, which is why brands are taking notes.
2. It has Changed the Way We Travel
Instagram is a treasure trove for the travel movement. In the palm of our hand, we can see pictures of the most prominent places around the world, and as a result, travel patterns are changing.
Whether it’s using the app to study the top best places to go before a tour or choosing a special place because we aspire to recreate a picture-filled post, InstaTourism is having an impact. According to Facebook’s research, 70% of travel enthusiasts (those who use travel-related hashtags) use the platform to share their travel plans, while 67% are motivated for new trips. Use Instagram to create.
These trends are also being reflected in popular Insta sites. In 2016, China opened the world’s tallest and longest glass-bottom bridge. It had to close only thirteen days later when thousands of tourists arrived to take their shot for this ‘gram.’
3. It is Turned Flat Invisible into a Trend
Life shots have always been popular, but Instagram has brought the flat late trend into the mainstream.
Examining for the #flatlay hashtag has resulted in over five million results on the platform, and we’ve all become familiar with the art-sized, overhead product shots.
There’s something about the straightforward and visually impressive flat that lends itself to an Instagram grid, its simplicity standing in a sea of selfies. Dedicated accounts like @flatlay and @Flatlays now share their favorites with thousands of Flatlet lovers, and articles can break down how to get tips on how to get the best shot.
4. This has Given Rise to New Food Trends
At Hip Borough Hackney in London, you’ll find Palm Waltz, a cafe that fully understands the benefits of providing maximum opportunities on Instagram. The potted plants hang on marble tables, filled with granola above the itchy lattice and flowers. It’s a paradise of influence, and in attracting them, businesses get a lot of free advertising.
Other places have followed suit, and while official figures are not available, I feel that the use of neon logos, flower walls, and pink plates in restaurants has increased significantly.
In general, the principle is that the things that stand out succeed. Toast on avocado no longer diminishes. Think sweet litters, charcoal activated croissants, a bowl, and a rainbow bagel.
5. It has Developed whole Social Brands
As brands have sprung up in the Instagram marketing band Wagon, some success stories have emerged.
Some of the early rescuers have managed to create brands on Instagram. Watch brand Daniel Wellington is a great example. They have used the platform to promote their products, completely ignoring traditional advertising. Its strategy of using its advertising budget influencers in gift watches has resulted in a flood of letters. This hype has translated sales, making it Europe’s fastest-growing between 2013 and 2015. Has become a fast-developing company.
Frank Body is another example. The ground coffee body scrub company has strategically used influencers to expand its presence, creating a marketplace that has transformed into a $20 million global beauty brand. Besides, if your brand is new and you want to grow this on Instagram as soon as possible. So, you don’t have to worry. Now you can easily buy Instagram followers Canada and likes via Smmservices. These will be very effective in promoting your brand.
6. This is a Dynamic Activity
In addition to emphasizing the visual and direct access of millions of people to everything, Instagram has also helped bring out worthwhile goals.
Imagery is compelling, and many activists now use Instagram as a storytelling tool to spread their message far and wide and encourage others to join. It gives influential people direct access to uninterrupted support messages to their followers – such as Justin Bieber’s Insta announcing his support for the #blacklivesmatter movement.
Through this awareness building, they are exploring the reasons they are discovering through new audiences. The #postboxselfie campaign was launched last year to mobilize marriage equality voters in Australia. In sharing their voting moments, it was a fun and encouraging way to connect with a young audience who, despite advocating for marriage equality, are reluctant to vote.
7. It has Created a New Generation of Influencer
Bloggers were already popular in 2010, but Instagram gave them a platform to share short and sweet updates. With an icon and a title, he created cutting-sized content that could be published regularly to communicate more frequently with his followers.
Some used it to complement their blogs’ content, some completely changed Instagram, while others gained social popularity only on Instagram. The app has undoubtedly fueled the influence movement and turned some personalities into social figures.
The beauty-inspired Huda Katta tops this year’s Instagram filled list. It has 27.7 million followers and has a beauty line, Huda Beauty, which fans can purchase in their ‘Insta-Perfect’ format with products like the #FauxFilter Foundation.
When fashion influence Chiara Ferguson got married earlier this year, it was an exciting occasion, with two hot Capture Dior gowns featuring a follow-up vote. Even less established are now able to earn a living through brand collaboration on Instagram.
The next step? Created digitally by virtual influencers such as Shudu Gram and Miquela Sousa, who live only on Instagram.
As you can see, Instagram is influencing culture in many ways, and changing how we communicate, discover, and engage with different elements. From a marketing standpoint, it pays to understand these developments to better your Instagram strategy and how Instagram growth is changing consumption habits more broadly.