Building an eCommerce brand is essential to ensure your online store’s growth.
For one, a strong brand means that you can stand out from the competition. This makes your e-commerce business unique; customers prefer to buy from you instead of other online stores.
Second, an e-commerce brand brings sustainable growth in the long run. As soon as customers recognize and prefer your online store, they will be more likely to buy from you again and again. That’s because consumers trust and support a well-branded business. It does not matter whether you are an online brand or not.
In this post, we will walk you through the seven surefire ways on how to create an e-commerce brand that sparks interest:
1. Identify your target customers
Before you start building your e-commerce brand, you have to know who you’re targeting in the first place. You need to know what type of people would be interested in engaging with your brand.
Sure, identifying who your target customers are can be cumbersome. But once you find the right people to market with, everything will go a lot more smoothly.
Identifying your target audience helps you:
- Come up with personalized and relatable content
- Come up with targeted campaigns that create better conversions
- Create a customized user experience
- It lets you do customer segmentation easily
- Enhance your targeting approach
- Go in the right direction
2. Know your style
Your brand style should be driven by your brand purpose and the user’s shopping experience.
The thing is, prospective buyers, want authenticity more than anything else. So you need to pick a style that focuses on your brand to meet this expectation.
If you don’t have an official brand style yet, or yours needs a bit of revising, you need to come up with one. This should be a combination of design guidelines like your color palette, font size, and iconography rules.
3. Tell your story
Humans are wired to remember compelling stores. That’s because it helps them connect with a brand on a human and emotional level.
A great brand strategy includes telling your e-commerce business’ story. That’s because it builds trust with prospective customers and lets them have a glimpse of what your business is like. So, now is the time to tell your start-up story! Why are you in the industry?
There are thousands of online businesses on the Web. So why should someone choose you from the rest of the pack? What makes you unique from everyone else? What makes you stand out?
4. Be active on social media
Social media lets you accomplish three things:
- Build relationships
- Actively network with other people
- Form meaningful engagements.
So, before you make a social media account for your online store, remember these three things. First, doing so can help maximize your social media presence in connecting with your customers and boosting e-commerce sales.
5. Pay attention to product quality
Customers are loyal to a product if they know that it’s something they can rely on.
You can encounter quality control issues when manufacturing different products to a particular customer demographic. If your products aren’t well-made, you risk losing your customers’ loyalty and even customer referrals.
But by narrowing your focus, you can give more attention to your product’s overall quality and reputation. Then, after successfully mastering this and building a loyal following, you can try other products to serve the same niche and audience.
6. Provide a great customer experience
Your customers’ experiences with your brand are defined mainly by what they see, feel, and hear. That’s why your focus should be providing them with a great customer experience.
You can do this by segmenting your customer list. Learn about them as much as possible and respond quickly to their concerns and other inquiries.
Remember that an excellent customer experience with your brand will make customers feel good.
7. Be a part of something bigger
Your customers would also love to know that they’re part of something bigger themselves. While customers’ primary purpose is to buy from you for their benefit, they also value a brand that’s into charitable causes.
Research shows that 70% of customers opt for a brand’s cause. Moreover, 53% are even saying they don’t want to invest in a company that doesn’t support a good cause.
Therefore, if you want to create a loyal army of customers and brand advocates, you can start by becoming part of something bigger.
Think about your e-commerce business’ core values. From there, find a particular cause that you want to support, and make your audience excited about what you’re doing.
Over to You
Branding can impact how customers perceive your e-commerce business. As such, it is essential to build a robust e-commerce branding strategy by following these tips:
- Identify your target customers
- Know your style
- Tell your story
- Be active on social media
- Pay attention to product quality
- Provide a great customer experience
- Be part of something bigger
Doing so can help you set your online store apart and foster customer loyalty.