With the eCommerce industry burgeoning in the past few years, the competition among eCommerce businesses has become fiercer than ever. In today’s scenario, if you want to shine in the eyes of your customers and increase your sales and profits, you need to secure your position on the top of search engine result pages. Why?? Simply because customers prefer shopping from the sites that appear on the top pages! And this is where SEO becomes the most important thing for businesses that are operating online.
But SEO is not just about ranking on the search engines; it also improves the overall performance of your business. This article will discuss some of the best tips and advice that are specially designed for helping eCommerce stores thrive in 2021 and the upcoming years. So, if you’re ready to take your business to the next level, take a moment and read this post before hiring the right digital marketing agency!
7 Powerful SEO Tips For Ecommerce Stores in 2021
1. Incorporate Video
There is no secret that the popularity of video content has dramatically overtaken text-based content. And this trend is going to stay firm shortly. According to a Cisco report, video content will soon make around 80% of the total online traffic by the end of 2021 — which is huge!
Today, customers prefer watching a short but compelling video rather than reading a long post. The prevalence of video content is such that Google algorithms give more attention to the sites that incorporate video in their content. The reason behind this is simple; Google algorithms understand the video content better than the text-based one. Hence, they rank such sites at the top.
So, if you want your eCommerce store to rank higher, incorporate high-quality, short, well-optimized, and compelling videos in your content.
2. Pay Attention to User Experience
If you would’ve asked an SEO specialist or digital marketing agency about enhancing the UX design a few years back, they would have told you that it is the responsibility of a completely different department and not theirs.
However, this notion has changed entirely. Now, Google’s AI-based algorithm RankBrain takes into account how users interact with a website. What does it mean? UX directly impacts SEO!
You must optimize your site to make it easy to use and navigate. Your main goal should be to offer the best possible user experience to your customers.
3. Keep An Eye on Your Competitors
While it may sound a little illegal, it is right to spy on your competitors. If you want to stand out among your kind, you should know what your competitors are doing, what keywords they are ranking for, what strategies they’re using, what kind of campaigns they are running, and so on. The good thing is, you don’t have to peep into their workplaces; there are amazing SEO tools that can help you in this purpose.
Ahrefs and SEMrush are the two best tools that help you analyze your competitor’s site by giving a detailed overview of what they’re up to.
4. Structure Your Content
Multi-channel marketing has proved to be the most powerful form of marketing. You can make the most out of your eCommerce marketing campaigns by targeting the ideal customers on platforms like Instagram, Facebook, Twitter, Pinterest, etc.
To ensure that your content performs well across all the platforms, ensure it is organized well enough to be recognized by the search algorithms. Using mark-up techniques is a great way to structure the content.
5. Pay Special Attention To Mobile SEO
Mobile SEO is not at all the same as regular SEO. However, it is one of the most important areas to work upon because most online customers are mobile users. For starters, begin by making your site mobile-optimized, speedy, and user-friendly.
6. Ensure Evergreen Content
Most SEO marketers wouldn’t agree on this tip for 2021, but know that it is still one of the essential SEO requirements!
We know that the idea of creating viral content sounds very intimidating, but instead of it, put more effort into making content that stays fresh for a long time.
7. User Advanced Analytics
The tips mentioned above will surely enhance your SEO game in 2021, but to know what SEO tricks are working for you, you should have powerful and highly advanced analytics at your disposal. In this case, Google Analytics has been a holy grail for SEO marketers for years now. But there are many other AI-powered tools and software that can provide you with detailed insights into the performance of your eCommerce store.
Follow these simple but powerful tips, and you’ll surely witness booming growth in your eCommerce business.