7 Steps To Build a Good Online Reputation For Your eCommerce Store
Are you tired of hearing that your eCommerce store isn’t reputable enough? Every other day, there’s a new complaint about some eCommerce store on social media. Maybe you’re already doing everything you can to build a good reputation for your store, but you don’t know what else to do.
In this blog, we will share the seven steps as to how you can build a good online reputation for your eCommerce store with the help of reputation management. But first things first…
What is Online Reputation and Why Is It Important?
We all know that first impressions are important, especially regarding online reputation. When someone Googles your name, what do they see? Ideally, you want them to see positive reviews, articles about your work, and links to your professional website. However, if your online reputation is poor, they might instead see negative press, old arrest records, or even defamatory content.
In today’s digital age, online reputation is more important than ever. More and more employers are doing online background checks, and potential customers will often research a company before doing business. As a result, taking control of your online reputation is essential, ensuring that the first thing people see is a positive portrayal of who you are.
Overall, online reputation is important because it can impact your ability to get new opportunities in life. Therefore, if you want to be successful, it’s important to make sure that you have a positive online reputation.
What Is Reputation Management, And How Can It Help Building Good Online Reputation?
Reputation management is the process of controlling and improving the reputation of an individual or organization. It can be used to build a good online reputation by monitoring, managing, and responding to online reviews and customer feedback.
Many reputation management tools can help businesses keep track of what is being said about them online. In addition, several reputation management firms specialize in helping businesses improve their online reputation.
Building a good online reputation is important for any business that wants to succeed in today’s digital world. With the right reputation management strategy, businesses can ensure that their reputation is positive and that they can attract new customers and grow their business.
What Are Reputation Management Tools, and How Can They Help?
ECommerce store owners can use reputation management tools to monitor and improve their online reputation. Several different reputation management tools are available, but they all share the same basic goal: to help eCommerce store owners boost their online sales by improving their reputation.
The most popular reputation management tools include review, social media monitoring, and brand management tools. Review management tools help eCommerce store owners track customer reviews and feedback across the web, so they can quickly respond to negative reviews and encourage positive reviews. Social media monitoring tools help eCommerce store owners track what is being said about their brand on social media, so they can quickly respond to any negative sentiment and take advantage of any positive sentiment. Finally, brand management tools help eCommerce store owners protect their brand identity and ensure that their branding is consistent across the web.
While several different reputation management tools are available, not all eCommerce store owners need to use them. The best way to determine which reputation management tools are right for your eCommerce store is to assess your needs and objectives and then select the tool or combination that will best help you achieve those objectives.
The 7 Steps To Build a Good Online Reputation For Your eCommerce Store:
1. Monitor your online reputation
Whether you’re just starting with your eCommerce store or you’ve been in business for a while, it’s important to keep track of your online reputation. There are a few simple ways to do this.
First, set up Google Alerts for your eCommerce store. This will send you an email any time your store is mentioned online.
Second, regularly check in with customer reviews like Yelp and Google Reviews. You can also set up alerts for these sites to respond quickly to negative reviews.
Finally, make sure you’re active on social media. Respond to comments and questions promptly, and post engaging content that will promote positive brand awareness.
By following these simple tips, you can stay on top of your eCommerce store’s online reputation and ensure that your business puts its best foot forward.
2. Respond to negative reviews
It’s inevitable that at some point, you’ll receive a negative review of your eCommerce store. Whether it’s because of a damaged product, late delivery, or poor customer service, it’s important to know how to respond to negative reviews to turn the situation around.
The first step is to take a deep breath and remain calm. It can be difficult to read criticism, but it’s important not to take it personally. Once you’ve calmed down, take some time to read the review again and see if there’s any truth to it. If there is, then you need to take responsibility and apologize. Even if the issue was out of your control, like a delayed shipment, apologize for the inconvenience and offer a solution, like a discount on the next purchase.
If the review is completely unfounded, you can still use it as an opportunity to improve your business. Thank the customer for their feedback and let them know you’re constantly working to improve the store. You can also offer them a discount or coupon code as an incentive to shop with you again.
Remember that every customer is valuable, no matter what review you receive. You can turn a negative review into a positive one by taking the time to respond thoughtfully and provide excellent customer service.
3. Encourage positive reviews
If you have an eCommerce store, it’s important to encourage customers to leave positive reviews. Reviews can play a big role in whether or not someone decides to make a purchase, so the more positive reviews you have, the better. There are a few different ways to encourage customers to leave reviews.
First, you can include a message on your receipt or order confirmation page asking them to leave a review. You can also send follow-up emails after someone purchases with a link to your review page.
Finally, you can offer incentives for people who leave reviews, such as discounts or free shipping on their next order. Whatever approach you take, encouraging positive reviews can help increase sales and build customer trust.
Social media is a great way to connect with customers and build your online reputation. If you’re running an eCommerce store, it’s important to make sure you have a strong social media presence. A strong social media presence can help you reach new customers, build brand awareness, and drive traffic to your store. There are a few simple things you can do to build up your social media presence:
- Make sure you’re active on all the major social media platforms (Facebook, Twitter, Instagram, etc.).
- Post regularly and share interesting, relevant content.
- Engage with your followers – answer their questions, respond to their comments, etc.
- Run social media ads and promotions.
By following these tips, you can start to build up your social media presence and eCommerce business.
5. Publish positive articles about your company
As an eCommerce store, one of the best ways to get exposure is to publish positive articles about your company. This can be done through online press releases, blog posts, or paid articles. By sharing positive news about your company, you can attract the attention of potential customers and build goodwill among existing ones.
Furthermore, publishing positive articles can help to improve your search engine ranking, making it easier for people to find your site. Ultimately, taking the time to publish positive articles about your eCommerce store can pay off in a big way by helping to increase exposure and improve your online reputation.
6. Get involved in your community
No matter what eCommerce store you run, getting involved in your community is always important. When customers see you’re involved in charitable work or other community events, they’ll be more likely to trust you and want to do business with you.
It can also help you attract new customers. If people see that you’re active in the community, they’ll be more likely to check out your store and see what you have to offer.
When you’re involved in your community, you’re more likely to build strong relationships with other businesses and individuals. These relationships can lead to new opportunities and growth for your eCommerce store. So don’t underestimate the importance of getting involved in your community – it can pay off for your business!
7. Invest in professional help
If you’re struggling to manage your online reputation on your own, you may want to consider hiring a professional reputation management firm. These companies can help you monitor your online presence, respond to negative reviews, and promote positive articles about your business.
However, if you don’t want to spend lots of $$$ on these types of firms, you can invest in good reputation management software to help you manage your online reputation.
Online reputation is everything when it comes to eCommerce. It can make or break your business, so it’s important to take the time to build a good one. Using the tips outlined in this post, you can put your best foot forward and start reaping the benefits of a positive online reputation.
Have you tried any of these methods for building a good online reputation? Let us know in the comments!
About Joe Troyer
I’m one of the founders of Virtual Valley. We own and grow profitable bootstrapped ventures that are entirely bootstrapped and funded by customers, forcing us to focus on building products that customers, not investors, love.
Our latest venture, Review Grower, aims to compete with competitors doing hundreds of millions a year in a market. Our goal is simple: By creating enterprises that address the most pressing issues affecting tomorrow’s top firms, we enable growth in marketers, agencies, and companies.