A good conversion rate determines how successful you are at selling to your readers. You can attract traffic to your website with search engine optimization and paid marketing, but can you convince visitors to buy what you have to offer?
A high conversion rate is what makes a difference between success and failure.
In this blog, we share seven great tips for optimizing your conversion rate.
Improve Your Title and Headlines
Before you convince people to buy your products and services, you need to grab their attention long enough to read what you have to say. You can do this by making a great first impression and compressing your entire sales pitch into one short sentence.
Many visitors won’t bother to read if your headline or page title isn’t catchy or enticing enough. Your headline is also the only thing people will read when your content is listed on a third-party platform, such as a guest blogging site.
Make sure it is powerful and impactful enough to make people click and read.
Add Pop-Ups to Your Website
Pop-ups are annoying, we know. But they are also very effective. More and more business websites are using them for great results.
You don’t necessarily have to sell products and services in the pop-up. You can ask the visitor to subscribe to your newsletter. That gives you a great way to build a mailing list where you can keep prospects updated on new products and offers.
Just make sure to add a close button on the pop-up. If you want, you can set a page-view limit to your website.
If visitors have read two or three pages on your website and want to continue browsing for more content, they can do so for free after registering.
Easy Navigation and Ordering Interface
A simplified user interface makes it easier for visitors to go from one section to another. You can place all kinds of content, links, and sections on the body of the page. However, make sure that you have menu buttons at the top that allow users to jump to their desired section quickly.
You should also include menu buttons on your product page and a cart that keeps track of selections. This is a theme we have increasingly seen with food and grocery retailers. Even if users leave the website, they can come back to continue and finish their shopping later.
Optimize Your Website for Mobile Devices
This is something that we cannot stress enough. More than 50% of online shoppers make their purchases through mobile devices. This is true across all demographics, men, and women, old and young.
It is much easier to order products on a whim from your mobile than to order from your desktop computer. Some researchers believe that ordering from a computer feels like a bigger commitment than ordering from a mobile device. Even if the purchase amount is similar, people are more comfortable ordering from their mobile devices.
There is also impulse buying to take into account. You go to a shop and see a product you want to buy. You run a quick search on your mobile, and a dozen websites popup in search results.
You click on one of the top results and find out that the online store offers the same product at a much lower cost, delivered to your home. Who would you buy it from?
Many shoppers are doing this, so your website needs to be optimized for mobile devices to get the sales you need.
eCommerce Trends 20201
Offer Great Product Descriptions
Many products selling websites offer nothing more than a picture of their product with a price. This can work if your visitor is knowledgeable about the product and has already made the buying decision.
However, if the reader needs more information or wants to compare your products’ features with another, they need more. You will need to add pertinent details about your product and what benefits it provides to the customer.
If you are struggling to add content to your products, you can use a product description writing service to do it for you. Professional writers can present features that connect with readers and convince them to click on the buy button.
Offer Secure Payment Options
This is a must for modern eCommerce to work. If you cannot ensure secure payment for your would-be customers, then you really cannot expect any conversions in terms of sales.
Most of your customers will be submitting sensitive information when they make a purchase. This includes credit card details. If the information is stolen or the payment gets re-diverted by a hacker, your customers will hold your business fully responsible for the loss.
This can cost you financially and affect your reputation with customers. So make sure to apply the best security to your website and network. Your customers will feel safe and secure when they buy from your business.
Offer a Money-Back Guarantee
Speaking of credibility, nothing helps build more trust in your products than a money-back guarantee. Many businesses have already adopted this policy and offer their shoppers a refund if it does not come as advertised.
Businesses guarantee to refund or replace products if they are damaged in transit. Many online companies also compensate for missing items. Some online businesses would offer vouchers and coupons to clients if their experiences were less than perfect.
These vouchers can be used for additional purchases. All these sales techniques help build client trust and keep them coming back to you in the future.
It is important to keep in mind that the conversation rate optimization strategy is always changing with time. Online businesses try new things and measure results. They adopt strategies that work and discard the ones that don’t.
Be open to testing new ideas that work in your industry.
We hope that by implementing some of the conversation rate optimization tips above, you will see an increase in sales or lead generation for your business. Cheers!