Event marketing is no easy task. It’s hard to get people to come, and getting people to share your event is even more difficult. However, it has been proven that social media can increase attendance at an event by 18%. There are some things you can do, for example, create a Facebook event, post the event on Twitter, email friends and family and send it out via PR.
7 Proven Ways to Get Your Event Featured on a Top Social Network
These are seven proven ways to get your events featured on a top social network.
1. Post your event on the platform’s event page
The first thing you should do is make sure your event has its own page on the social network where you plan to promote it.
For example, if your event is in New York City, create an Eventbrite page for it and post all the details there. If it’s in Los Angeles, create an Eventbrite page and post all the details there. You get the idea! This will give people interested in attending an easy way to find out more information about what they can expect at the event and how much it costs (if it isn’t free).
2. Promote your events on partner pages
Most social networks have partner pages that you can use to promote your events. These partner pages are a great way to reach out to people who may not be familiar with your brand or event but could be interested in attending.
For example, if you’re hosting an event at a museum, you might want to post about it on the museum’s Facebook page or Twitter account to get exposure to more people interested in coming.
3. Leverage partnerships with key influencers
Social media influencers can help promote your event by posting and sharing it with their followers. Partnering with a key influencer can help you reach a wider audience and draw more attendees to your event.
Find out which social networks they use, their target audience, and what they like to share. For example, suppose they have an Instagram account with thousands of followers interested in travel photography. In that case, it makes sense for them to post about an upcoming photography workshop or exhibition at the Museum of Modern Art in New York City.
4. Invest in advertising and boost your posts
One easy way to get your event featured on social media is by boosting posts about it. This means investing money into Facebook ads or Twitter-promoted tweets (depending on which network you want to use).
Boosting posts gives them more visibility in people’s feeds, which means they’ll be more likely to see it. Additionally, boosted posts are seen as more valuable than regular ones, so they tend to perform better when it comes time for users to engage with them. In other words, if someone clicks on one of your boosted posts, they’re more likely to go through with whatever action you want them to take — signing up on a landing page or registering for an event website.
5. Go live for a unique experience
Live streaming can be a great way to make sure people know about your event and that they can participate in it from afar. Facebook Live has been around for some time, but Instagram Stories quickly catches up with more than 200 million daily active users.
Plan something unique and fun for people to do during your live stream, so they’ll want to tune in again next time too!
This is one of the best ways to share your event on Facebook because it shows people that there’s something worth sharing. The more exclusive content you share about your event — whether behind-the-scenes photos or an interview with one of the speakers — the more likely people will share it with their friends and family on Facebook. Make sure to convert your videos into the right format so that they’re compatible with Facebook’s video player, and then post them on your event page so that people can watch them while they’re on their computers.
If you’ve got a great photo or video from an event, make sure it’s easy for people to share that content on social media. If you have a website, include links directly on the page, allowing people to share the content easily. If you don’t have a website or if the website isn’t very mobile-friendly, make sure you have an embed code available so that people can easily post photos and videos on their sites or blogs.
Whether you’re just starting or you’ve been doing this for years, getting your event featured on one of the top social networks can take a lot of time and effort. On the other hand, these networks notice several ways to get your event noticed. So be sure to try these tips and others like them to give yourself the best shot at getting your event featured by a top social network.