7 Masters In Digital Marketing Courses to pursue a career in Online Marketing
In this ever-changing world, businesses are doing anything and everything they can do to expand their business. These days brick and mortar businesses are changing their business models to an online one and increasing digital marketing to capture a growing and very lucrative online marketplace.
Digital Marketing refers to utilizing internet and online-based digital technologies such as desktop computers, cell phones, and other platforms to promote products and services.
There is an enormous and growing demand for digital marketers with fine-tuned skills. There are ample job opportunities in digital marketing like digital marketing managers, SEO managers, Social media managers, etc. If you have a passion for digital trends and techniques and want to take your career to the next level, then opting for a Master’s in Digital Marketing would be an excellent option.
Here, we’ll provide you with the best of 7 masters in digital marketing with which you can kick-start your future journey.
- Simplilearn’s Digital Marketing Specialist Master’s program
Provide comprehensive education on career-changing skillsets. It covers all of the core digital disciplines in-depth. This includes SEO, PPC, social media, conversion and strategy, digital channels, web analytics, and elective offerings in advanced mobile marketing, email marketing, and content marketing. In addition, it will provide you with the workability to master other areas as needed.
This program has a few advantages, the first being its coverage which is both deep and broad. It also provides practical knowledge to clear various expert exams like Google Analytics, Google ads, Facebook, and Online Marketing Certified Associate (OMCA). Secondly, it provides access to virtual simulations with a Mimic Pro environment. Also, you are here exposed to 40 digital marketing tools and learn how to use them in real-world projects.
Here, you will also get highly-respected thought leaders and practitioners of digital marketing as course advisors.
- Coursera’s Digital Marketing specialization
This course explores different aspects of the new digital marketing environment, including:
- Digital marketing analytics
- Social media marketing
- 3D printing
The course provides an understanding of the foundations of the new digital marketing landscape and tools to help you create, distribute, promote goods and services digitally.
It focuses a fair amount of its time on concepts and theory, with a drill-down on analytics and marketing channels.
Digital marketing courses offered include the following:
- Marketing in a Digital World
- Marketing Analytics in Theory
- Marketing Analytics in Practice
- Digital Media and Marketing Principles
- Digital Media and Marketing Strategies
- Marketing in an Analog World
- Digital Marketing Capstone
This is a part of the University of Illinois MBA degree program. The MBA methodology becomes evident in many of the theory-based modules of the course. Any person with any job title can enroll in this, and they will receive a certificate to flaunt on their LinkedIn!
- Udacity Digital Marketing Nanodegree
Udacity offers two options in Digital marketing training. This includes the nano degree program and the independent study program.
The Nanodegree program is a complete, full-immersion program for an excellent digital marketing career after graduation. The independent study program is for all those digital marketers who want to skill up or add a specialty.
Udacity helps you run live campaigns on major marketing platforms. Its unique feature is Display Advertising which allows you how to set up display ads in Google Ads.
You will get to participate in live Q&A sessions and forums to engage with industry experts and mentors. They take a “360-degree approach”, a broad-based approach to the digital marketing ecosystem.
- Digital Marketing Institute’s Masters in Digital Marketing
It is a two-year part-time program.
Part 1: 90 hours of digital marketing course content via e-learning video lectures, slide presentations.
A 5,000-word assignment also needs to be submitted.
The program includes six modules:
- Communications and consumers
- Search marketing
- Social media marketing
- Mobile marketing
- Digital strategy and planning
- E-commerce and email
- Marketing and services management
- Digital Innovation
Part 2: In this, a 15,000-word thesis (52 weeks to complete) with academic and industry mentors’ support needs to be submitted. A series of webinars are conducted.
Fee for this course: $11,515 for a two-year master’s course.
- Simplilearn’s Advanced SEO Program
It focuses on the most important fields in digital marketing: SEO and inbound marketing. SEO specialists are in huge demand due to the rapid digital transformation of the world. These specialists help in optimizing websites and managing content and links to make content more accessible.
This program will transform you into an effective, industry-ready SEO professional. You will get to master multiple SEO facets, like on-page SEO, link building, content marketing, and web analytics.
The program’s cost is around $999, and it provides access to more than 15 hours of live online classes conducted by experts.
There is access to high-quality eLearning content, simulation exams, a community moderated by experts, and monthly mentoring sessions by thought leaders.
- MSc Global Digital Marketing
This course is 100% online and uses a state-of-the-art Virtual Learning Environment (VLE) to deliver teaching, resources, and assessments. This system tracks and manages the learning process in real-time and provides you with immediate access to your learning materials. In addition, VLE allows both students and tutors to participate in real-time conversations and view live lectures enthusiastically.
Course fee: GBP 11,222
- Maters in Marketing Management
This course is designed for students and companies interested in learning more about marketing techniques related to digital marketing and most used in job fields like Marketing, Finance, Insurance, etc.
It helps in developing new approaches and techniques for all employees by using interactivity for digital platforms.
Whether you want to kick start your career in marketing or upgrade your skills to keep your job on track, then masters in digital marketing are the right choice for you. There are plenty of options from where you can pursue your master’s, which will help you expand your horizons and achieve your career goals.
Abhyank Srinet is a passionate digital entrepreneur who holds a Masters in Management degree from ESCP Europe. He started his first company while still studying at ESCP and scaled it up by 400% in just two years. Being a B-School Alumni, he recognized the need for a one-stop solution for B-School to get in touch with schools and resolve their application queries. This prompted him to create MiM-Essay, a one-of-a-kind portal with cutting-edge profile evaluation and school selection algorithms, along with several avenues to stay informed about the latest B-School Updates.