While performing SEO, there are few things to be kept in mind that might harm the website’s reputation. Mentioning below are some of the local SEO mistakes that must be avoided to get a high ranking.
Don’t Know Exact Search Intent.
Search intent is basically the intention behind the search. The website and the content have to satisfy the need of the visitors by providing a solution. So, it is essential to understand from the searcher’s perspective to avoid ruining the ranking.
E.g., if a user searches ‘’SEO’’ it means the intention is to know what SEO is, and if the user searches ‘’SEO services’’ it means users want to get SEO services. Both have different search intent with the same keyword. So, it is important to reach the search intent of the user to get the desired results.
Not Regularly Updated with the Latest Happenings
SEO itself is a dynamic changing field and regular updating with all the latest happenings in the necessity. Because Google keeps bringing regular updates, a website may be affected and lose out on valuable traffic if a major update miss.
Google releases various updates this year (2020), including Google BERT, broad core updates like 3rd June Core Update, and many others. So, keep updating to get the best results.
Ignored Conversion Rate
The end of all business is to get customers. For that, firstly, generate leads and then convert them. However, many businesses end up ignoring the conversation rate.
So, it is important to provide everything so that a lead becomes a paying customer. Provide full required details, new offers, discounts to make the purchase well. By ignoring the conversion rate, it may end up losing loads of customers.
It is the most important and no-cost strategy to increase revenue that should not be ignored at any cost.
Importance of Branded Anchor Text
Anchor texts are used to relate pages or blogs. The brand anchor text help in improving brand recognition, and through that, there are chances for a brand to start rank higher.
Do not use the same anchor text for every link to a page. Use different variations on the phrase, the name of the company, or occasionally even a URL to make it look more natural to both visitors and Google. It is important not to use the same keyword more than twice the time.
Not Uploading Interesting and Relevant Videos
It is so damn true that videos are the future. People prefer watching videos over any other content format, which is the biggest reason for the popularity of YouTube.
Videos rank high SERPs, too, because Google is very well aware that videos are the future, and people like them a lot. Moreover, videos take less time to rank than any other text content will take, and it is also a more engaging format.
Podcasts started by Google also help to rank a website higher. These two content formats are growing rapidly, face less competition than other text content, and ignore these will lose the website’s ranking. That’s why it’s important to focus on simultaneously while writing blog posts.
Not Focused on Brands and Brand Search
SEO is becoming brand-centric day by day, and now it is not just about getting traffic; building an online brand reputation is also very important. To win the SEO game, make business more trustable and profitable, give focus on the brand name.
Moreover, Google loves brands. When many people start searching on Google, then it will automatically start to rank on top. This is an evergreen strategy to grow your business and establish yourself as an authority.
Unclear SEO Goals
A goal must be clear if reaching on top of any business. It should be clear what to achieve and how to achieve. Unclear goals will probably leave the unclear business. The major key is to know what actually to be done to get the website rank higher.
Nobody knows when Google penalizes to drop down the ranking of the website. But if users will give preference and Google love a website, it ranks you higher. That’s why you need to keep your customers satisfied with your services and products.
Wrap up Note
All the above-mentioned mistakes are considered the spooky local SEO deadly mistakes that need to be avoided to rank a website higher. Design a mobile-friendly website, have a clear goal of getting high leads, and keep updated with all the latest techniques are the major key features to stay ahead of the competition.
Viki is the founder of the local SEO company, i.e., RankSnack. He’s been working in digital marketing since 2014, focusing primarily on Local SEO. He is also a top-rated freelancer on Upwork.