Ecommerce SEO is big business, with 44% of people starting their online shopping journey with a Google Search – Staggering when you think about it, almost half of all shopping experiences online begin with a simple keyword search.
With so many people using search engines to find products to buy, it makes sense to start capitalizing and investing in your website SEO so you can start grabbing some of that profitable traffic.
Here are seven ways to boost eCommerce organic traffic;
1. Improve Local SEO
Are you struggling to rank for your business name when you search in Google? Despite what the name implies, Local SEO should be an essential part of every SEO strategy – even if you are not planning to target customers in your local area but, why?
Benefits of Local SEO
- Build trust around your brand name
- Help signal your businesses location to search engines
- Build Domain Authority
- Improve search visibility
- Reduce Advertising Costs
Local SEO is what I class as a foundation SEO strategy which helps to build an initial, white-hat profile of backlinks that will help establish your brand and build authority around your business name.
2. Start Guest Posting
It doesn’t matter what anyone says; Backlinks are and will always be king of SEO. There is no other reliable way to pass trust from one website to another, and there is only so much on-page optimization that you can do.
Why should I guest post?
- Increased brand awareness
- Reach a larger audience
- Improve your backlink profile
- Increase domain visibility
- Build a larger network
Guest posting is a great way to get your name out there, earn an authoritative editorial backlink for your eCommerce store, and boost the traffic to your website.
3. Become an Influencer
You could have 15,000 followers, but if you do not influence them, you may also have 0 followers. Today, in an age of smartphones and always-connected devices – influence is everything.
Becoming an influencer and authority is all about personal branding. It’s a long game and is not for the faint of heart. First, it takes vast amounts of dedication to earn respect and trust from followers online. Then, it takes even more time to build a following large enough to make a difference for those who endure.
You’ve heard of Salt bae.
Well, he’s now running 17 highly successful international restaurants making millions in profits because of his branding and influence over people online.
4. Target New Keywords
If there is one thing that is certain about life is that we all age. The same is true for website domains, content, and even your website’s keywords.
Popular Keyword Research Tools
- Google Search Console
- AdWords Keyword Planner
- Ahrefs keyword explorer
- Moz keyword explorer
- Buzzsumo content explorer
Your SEO strategy should constantly be evolving, just your competitors. That means consistently researching and targeting new keywords that have high volume, low difficulty and provide vast amounts of traffic to your eCommerce store.
5. Optimise Technical SEO
SEO is not all about building links. Instead, technical SEO is the process of auditing a website to ensure it meets all of the technical guidelines for search engines to enable your content to be displayed and ranked in results.
Technical SEO covers many aspects and areas of your website from Javascript, 301 redirects, XML sitemaps, site architecture, 404 page, URL structure, canonical tags, hreflang, thin content, etc. duplicated content.
Many technical SEO tools can help you test your website and provide feedback on how you can improve.
6. Validate User Experience
Google has started taking a more user experience (UX) focused approach to their search algorithms. I did say above that backlinks are everything, but that is not entirely true. Google is quantifying the user experience they receive as well in various ways.
A good UX will be
- Easy to understand
- Easy to navigate
- User-focused
A good user experience will be enjoyable and user-centered, providing easy-to-use navigation, solid content hierarchy, accessible features, and blazing fast load times.
7. Improve Core Web Vitals
If you’re reading this between May 2021 and August 2021, there is a big chance that you’re still in the midst of a significant core algorithm change that gives Core Web Vitals weight when deciding how to rank websites.
Core Web Vitals are a subset of page experience metrics that Google deems essential when deciding how to rank your website in SERPs. Core Web Vitals focus on three user-focused metrics that help Google quantify the technical user experience your website provides to its users – Source.
To measure your Core Web Vitals and see how your website scores, you can use Google’s Pagespeed Insights tool, which is as simple as typing your website URL and hitting analyze.
For those at the back
Ecommerce SEO is competitive. Fighting against thousands of competitors for top ranks can be exhausting but, if you follow these tips and optimize your SEO, you will set your business up for success.
If I had to choose just two places to invest more time, I would select user experience and more guest posting. If you keep your users happy, they will keep returning, and if you are guest posting, you are driving new traffic to your eCommerce site.
Do you outsource your SEO to an agency, or do you handle everything in-house and reduce your costs? Let us know in the comments.
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