In recent years, the adoption of eCommerce app development has skyrocketed owing to the ever-evolving technology that e-commerce apps embrace. As a result, the overall framework of the app, including its vital elements like graphics & motion, has evolved to contribute to a seamless user experience.
All product categories on e-commerce stores include product descriptions. Potential customers in an online store go through product descriptions, product images, customer reviews, etc., before placing an order. For many eCommerce business owners, it has become vital to focus on eCommerce product page design & development.
This not only creates a sense of authenticity for buyers but also fosters a connection with them. Finally, there’s a strategy behind eCommerce product page designing that converts well & benefits the website/app. What are the best eCommerce product page design practices? Unfold by reading ahead.
eCommerce Market Outlook
In 2021, the retail eCommerce market amounted to 5.2 trillion USD worldwide, and the forecast for the same is pleasing. Moreover, considering the current trends, it has been predicted that these figures will grow by 56%, reaching about 8.1 trillion USD by 2026.
As of 2022, Ali Baba Group is the Czar of the global eCommerce market, having sales valued at over 700 billion USD. However, the forecasts say that the American eCommerce titan, Amazon, will surpass the Ali Baba Group in 2027 by generating 1.2 trillion USD in online sales.
The eCommerce industry is on the upsurge & new eCommerce websites would be embraced with arms wide open. Hence, the survival of new eCommerce websites & apps has slightly improved.
Seven eCommerce Product Page Design Practices That Convert
Informed decisions have always been beneficial to every vertical in the market & eCommerce is no exception. Creating the right eCommerce product design can shape the business rightly. What are the key elements for eCommerce product page design? Take a look.
It is vital to integrate the visuals that communicate with online buyers. It is because humans are social beings and social proof is enough to establish trust. Therefore, more than divulging product information is required.
It is essential to strike an emotional balance with potential buyers. It always increases the probability of purchasing the product. Focusing on crisp product photos & graphics along with some details can do wonders.
Always include genuine & authentic product photos rather than sharing a non-authorized/copyrighted image. Such images will help a user to relate more to the product.
An already accepted feature, the 360° shot is a popular product page design practice that uplifts an eCommerce site or app. Integration of 360° shots offers a broader perspective of a product’s appearance.
Be it apparel, furniture, or a gadget, injecting 360° shots can redefine the online shopping experience.
Industry titans like Walmart and Amazon are already using 360° shots. As a result, users get a better look from all perspectives about a product before purchasing it.
Custom Product Video
Slowly gaining acceptance in the eCommerce industry, the product video is another feather in the cap for eCommerce stores. As a product page design practice, the custom product videos highlight and kill all queries related to how to use a product.
On the other hand, product videos also curb the eCommerce page bounce rate. Since users get the purpose fulfilled, the bounce rate automatically reduces. However, this is a practice that takes a while to produce results.
Industry titans like Amazon, Walmart, and more have been using custom videos to explain how a product can be used rightly.
HQ Images & Reviews
High-quality images lay a positive impact on the product page design. When a product is displayed in high quality, users tend to gain a better perspective of its appearance.
Not just this, but HQ images & user reviews evoke a sense of social proof of a product being genuine that increases the conversion rates of an eCommerce product page.
All in all, the inclusion of user reviews & HQ imagery is a great way to make an eCommerce product page design successful.
Crispy Product Descriptions
Creating the right product description is vital to build the product page design. Today, buyers are smart & they want to acquire knowledge about the product’s whereabouts.
Including details like raw material used, place of origin, manufacturing, etc., can improve product descriptions. B2B eCommerce sites often include chunks of information while designing the eCommerce product page.
The unsaid rule of eCommerce website development is making it responsive. Today, the key reason for increased bounce rates in websites & apps is a non-responsive design. Slow-loading websites & apps can wash away buyers; hence, updating the eCommerce design page is essential by making it responsive.
More and more new eCommerce websites & apps are now being designed as responsive. Optimizing imagery and reducing auto-play features have transformed user behavior on the positive side while using responsive mobile apps & websites.
Catchy CTA Button
CTA buttons have been a key element of an eCommerce website. Call-to-action buttons always tell the user what to do next. Usually, they can be “buy now” or “add to cart” buttons. How do they convert?
There’s no rocket science behind it. Every CTA button should have a strategic placement on the product page.
Some effective CTA button placement for product page design practices include atop the page, full-screen pop-up, upper right side, and on the page’s footer.
Ecommerce Product Page Design: Wrap-Up
The change in eCommerce user behavior is owing to the ever-evolving technology. It has made it convenient for an eCommerce business to extend its digital demarcations & reach more users. This not only increases the reach but enhances brand awareness in the marketplace.
To sustain themselves in the eCommerce market, eCommerce sites must inject the right set of practices that aid conversions. The seven product page design best practices shared above will help create the right eCommerce product page design.
For a smooth eCommerce product page design, inject the vital elements above. Then, considering these seven tips, your eCommerce website will correctly churn revenue.