What system comes to your mind when you think of content management?
For me, it’s definitely WordPress.
According to research, WordPress is powering 35 % of the top one million websites. It incorporates newer technologies to ensure continuous modernization for users.
In this post, I will be discussing some of the newest WordPress trends that would transform web and cloud-based platforms to the next level.
Let’s dive right in.
1. Artificial Intelligence
There are so many things to consider when it comes to create and maintain a website. Artificial intelligence can help you streamline some of those tasks.
AI is one of the top trends in WordPress. It is one of the prime components when it comes to the strategies linked to digital transformation.
Artificial intelligence not only improves user experience, but it also helps to boost your website.
Many companies are already using AI in several different ways, but now it is also being incorporated in WordPress.
If you are using WordPress, you must be aware of Jetpack. Jetpack has a feature that uses AI to carry out proofreading tasks.
Are you looking to grow your SEO? The WordLift plugin helps you improve your content’s SEO using Artificial Intelligence.
The role of AI in WordPress is expected to grow in 2020, as companies will use this technology for customer satisfaction and productivity enhancement.
In the recent era, e-commerce is transforming the lives of people. There is a continuous growth in websites offering services or items for sale.
Undoubtedly, e-commerce is one of the developing trends that is becoming extremely popular.
One of the most popular solutions for e-commerce is WooCommerce. Using Woo-commerce, you can turn a WordPress site into a fully functional e-commerce website.
Woo-commerce eases out the use of payment gateways, inventory maintenance, and other marketing features that help you run your business more effectively.
You can also address the trends of online shopping, mobile transactions, digital banking, personalized shopping, etc.
As per stats, Woo-commerce powers over 70 million e-commerce shops. But it is not the only online shopping solution for WordPress as you have various other eCommerce plugins available to create your online store.
The trend of e-commerce in WordPress will have a steady growth in 2020 as well.
3. Multipurpose themes
We already know that WordPress produces multipurpose themes so that a single website template can suit any type of brand or company.
Through multipurpose themes, users can build any type of website that can span through several styles.
The feature of customization allows users to have a bunch of plugins to choose from.
As multipurpose themes cover a significant number of features in a single template, people are attracted to them. Therefore, this trend will further grow in the year 2020.
4. Page Builders
It’s true that nothing beats customization of a professionally built website.
However, WordPress comprises of an extensive collection of plugins and themes. Still, some developers find it challenging to create a website.
This is when a website page builder tool comes in. An interface (WYSIWYG) What You See Is What You Get, allow the users to customize their webpage design immediately.
This is ideal for those who don’t have much experience in website building.
Gutenberg comprises of drag and drop interface, which allows the users to customize several areas of the page.
As page builders have helped developers until now, it will be the same in the year 2020.
5. Voice Search
You are probably aware of a voice search. There has been a spike in the usage of voice assistants like Siri, Alexa, and Cortana. This trend will continue to grow in the year 2020.
Imagine, wouldn’t it be nice if you could bring voice search functionality to a WordPress site?
Yes, it would.
As it is predicted that in 2020, about half of online search will be done via voice search, adding a voice search plugin is a great idea.
Users find it easy to use voice assistants instead of typing.
Voice search is a fantastic tool for small, medium, and even large businesses, to get customer engagement. This search feature’s popularity will grow further in 2020.
6. Chatbots for WordPress
According to Gartner’s research, about 40 percent of mobile interactions will be managed by chatbots or smart agents. And on Facebook, there are over 10,000 developers building chatbots.
Through CRM in WordPress, the integration of chatbots is now very much possible.
Chatbots provides support to acknowledge any act for the user and bring amazing benefits to the table. Your employees may not be available for customer interaction 24/7 to interact with users and customers. Chatbots make this possible
They can be designed to create a more personalized experience and collect information from customers. While they cannot completely replace humans, they can certainly help save operational costs and reduce mistakes made by customer service professionals.
The trend of Chatbots integration across the marketplace will further expand in 2020.
Author – Amos Struck
Amos Struck is a publisher and entrepreneur in the stock imagery field. He is passionate about WordPress, technology, marketing, and visual imagery.