Image Source: Pexels
Poor customer relationships can make you lose many customers. Therefore, as a business owner, you must show your customers that you value them. That, in turn, will help you increase your sales. When you show your new customers that you value them, they will repeatedly buy your products and services. They will also advertise your brand to their friends, increasing sales. Here are some of the ways through which you can show your new customers that you value them.
6 Ways to Make a Lasting Impression with New Customers
1. Exceed the Customers’ Expectations
Customers have expectations that need to be met. As a business owner, you should try to meet and even exceed these expectations. Certain practices can help you achieve such goals. They include delivering real-time sales support and connecting with your customers. Making them feel special can also help you with customer expectations. For example, you can make them feel special by sending them a thank you note after they purchase a product or service from you.
To exceed your customers’ expectations, you must also establish a clear picture of who your customers are. For instance, you need to learn more about their interests, needs, and the factors that made them decide to buy your products.
2. Connect With Them on a Personal Level
Connecting with new customers can help you establish a long-lasting relationship with them. You must ensure that your tone matches the customers’ personalities to connect with them. For instance, if you find out that a customer is extremely extroverted, you should focus on having a lengthy conversation with them and vice versa.
Customer engagement tools such as video chat and co-browsing can help you connect with your customers. These tools will help you communicate with your customers in real-time, which in turn will help build relationships with them. Such tools will also help you offer your customers personalized solutions.
3. Practice Empathy When Dealing with Customers
Imagine how bad you would feel after someone shows that they do not care about your feelings. Bad, right? That is how your new customers will feel if you fail to practice empathy when dealing with them. They will probably not buy your service or product if they feel bad. It would be best if you tried to understand your customers’ feelings and identify with them to ensure this does not happen. Listening to your customers carefully and monitoring their body language and tone will help you know how they feel. It would be best if you also tried to be patient and stay positive when dealing with customers.
4. Respond to Their Concerns
Customer complaints are not something new in the business world. They result from unmet customer expectations. They are tough to deal with, but you need to deal with them, especially if they come from a new customer.
How should you respond to these concerns? First, you need to understand what the customers are complaining about and then take time to process the whole issue. Thank the customers for the feedback, apologize and devise a plan to remedy the outlined issue. Tell the customers about the plan and do a follow-up. Finally, regularly check up on the customers to ensure they are happy with the results.
5. Communicate Effectively
Good communication can help you build long-lasting relationships with customers. Therefore, as a business owner, try to converse with new customers. Ask them more about their needs rather than just telling them about your products and services. When you know your customers’ needs, you will be better positioned to offer them the solutions they need. In addition, you should ensure that you do a follow-up. That way, you will ensure that the needs of those customers are met, which in turn will make the customers want to come back. You should also ensure that you return their calls, emails, and voicemail messages.
6. Make the Customers Feel Special
Some people prefer buying products from small businesses. Many large businesses usually treat customers as though they are just numbers. On the other hand, many small business owners make customers feel special. Therefore, regardless of the kind of business that you own, you need to start focusing on making your customers feel special. You can achieve this by including thank you notes using custom stationery. Not only will it make them feel special, but it will also help you reinforce your brand.
It would be best if you focused on building lasting relationships when interacting with new customers. Communicating with them effectively and practicing empathy when dealing with them can help you achieve a great impression. Therefore, you should also ensure that you meet their expectations.