As a website owner, you are in an eternal battle for attention whether you want increased traffic, a boost in your search engine rankings, more revenue, or all three! If you spend your days thinking of new ways to stand out from the crowd – then read on. There is one simple change you can make which could make all the difference. That is, optimizing your site for mobile customers.
In October 2016, worldwide mobile internet traffic finally moved ahead of desktop traffic. This change has become even more noticeable since then. By 2017, that number jumped, with mobile web traffic accounting for 67%. At the end of last year, more than 4.3 billion people accessed the internet from their mobile devices. If these numbers weren’t a good enough excuse to get your site optimized right away – I have listed another 6 beneath.
It would be best to make it as easy as possible for your audience to find your eCommerce website. You might have the best product or service in the world, but if you cannot be found, then what is the point. Since April 2015, Google has prioritized mobile-friendly pages in its search results. In other words, those fully optimized web pages were automatically pushed towards the top, making them the prime choice for users. On the flip side, any website lacking optimization was suddenly less of a search priority. So to really get yourself in the game, your website needs to be accessible.
A fully optimized website is a great way of growing brand awareness. As we have already said, your eCommerce website will perform much better when relevant searches are performed. This increased exposure can lead to a substantial increase in relevant visitors to your website. We call this ‘traffic.’ Previous studies have shown that responsive design can increase this by over 30%. As a destination website, all of this extra attention can have another important outcome. It can lead to a rise in ‘backlinks’ to your website. This, in turn, will lead to even more traffic.
It doesn’t matter if you are selling a product or providing a service. A fully optimized website can really increase your conversion rate. That is the number of visitors either buying something or using the service offered. In the United States, a whopping 44.7% of all eCommerce sales in 2019 came directly from sales on mobile devices. This is expected to grow to over 53% by the end of next year. If you want a slice of this action, then you need to optimize your website.
Grow Your Social Media
You can use your fully optimized website to grow your social media presence. On average, global internet users spend over 2 hours a day on social media, and the vast majority of that access it through a mobile device. By optimizing your site, customers can share your content and other information on their social media accounts. As Google uses social media as a ranking factor for search results, the more shares and likes your content gets, the better.
Improved payment process
Once your website is optimized, your customers will enjoy a more simplified and efficient payment process. In most cases, they will be able to take advantage of ‘one-click payments.’ Using this service, your customers’ card details are saved after their first purchase. These details can then be used to pay for any product or service in the future by clicking on the ‘purchase’ or ‘buy’ button just once. Your customers will not have to have their credit or debit card handy to make a purchase – it is a much more secure option.
Attract Top Talent
You can use your website as a tool to attract qualified employees. If you run a small eCommerce business, you may find it hard to compete with bigger organizations regarding pay and conditions. A professional site that constantly ranks highly on mobile search results can give a good impression to prospective candidates. With over 90% of job seekers in the United States reportedly using their mobile devices in their job-seeking activities, it is more important than ever that your website is fully optimized for smartphones and tablets.
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